As I Am products are specially designed for the maintenance of frizzy, curly and curly hair.  They are formulated with natural and organic ingredients, including the most noble : shea butter, coconut oil, vitamin E, green tea and other hair tonics.  As I Am treatments help nourish, revitalize, moisturize hair.

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As I Am - Classic - Coconut CoWash
As I Am Coconut CoWash You already know it and your hair can feel it ! CoWashing is the way to cleanse your hair most of...
€11.85
As I Am - Coconut CoWash
€11.85
As I Am - Coconut CoWash
      As I Am Coconut CoWash You already know it and your hair can feel it ! CoWashing is the way to cleanse your hair most of the time. This light no-suds conditioning cream...
      €11.85
      As I Am - Coconut CoWash
      As I Am Coconut CoWash You already know it and your hair can feel it ! CoWashing is the way to cleanse your hair most of the time. This light no-suds conditioning cream...
      €11.85
      As I Am - Classic - Detangling Conditioner
      As I Am Detangling Conditioner Leave-In Tangle Releaser Tame Your Tangles.  Make Shampoo Day A Happy Day.  As much as we love our...
      €13.28
      As I Am - Detangling Conditioner
          As I Am Detangling Conditioner Leave-In Tangle Releaser Tame Your Tangles.  Make Shampoo Day A Happy Day.  As much as we love our natural-textured hair, the job of detangling can be quite a chore.
          €13.28
          As I Am - Detangling Conditioner
          As I Am Detangling Conditioner Leave-In Tangle Releaser Tame Your Tangles.  Make Shampoo Day A Happy Day.  As much as we love our natural-textured hair, the job of detangling can be quite a chore.
          €13.28
          As I Am - Classic - Hydration Elation
          As I Am Hydration Elation Conditioner  Intensive Conditioner : immerse your Coils and Curls in moisture and emollients.  Keep...
          €14.60
          As I Am - Hydration Elation
          €14.60
          As I Am - Hydration Elation
              As I Am Hydration Elation Conditioner  Intensive Conditioner : immerse your Coils and Curls in moisture and emollients.  Keep them strong and in good repair.  Scheduled maintenance with this deep-down hydrating and fortifying...
              €14.60
              As I Am - Hydration Elation
              As I Am Hydration Elation Conditioner  Intensive Conditioner : immerse your Coils and Curls in moisture and emollients.  Keep them strong and in good repair.  Scheduled maintenance with this deep-down hydrating and fortifying...
              €14.60
              As I Am - Classic - DoubleButter Cream 16oz
              As I Am Double Butter Cream Moisture is essential for great natural coils and curls. When your hair feels a bit rough and dry,...
              €25.18
              As I Am - Double Butter Cream
                  As I Am Double Butter Cream Moisture is essential for great natural coils and curls. When your hair feels a bit rough and dry, and looks that way too, this is the jar to reach for. <span...
                  €25.18
                  As I Am - Double Butter Cream
                  As I Am Double Butter Cream Moisture is essential for great natural coils and curls. When your hair feels a bit rough and dry, and looks that way too, this is the jar to reach for. <span...
                  €25.18
                  • New
                  As I Am - Classic - DoubleButter Cream 8oz
                  Rich Daily moisturizing cream for dry hair, Leave-in treatment with a generous and voluptuous texture, DoubleButter Cream...
                  €13.85
                  As I Am Double Butter Cream 8oz
                  • New
                  As I Am Double Butter Cream 8oz
                  • New
                    Rich Daily moisturizing cream for dry hair, Leave-in treatment with a generous and voluptuous texture, DoubleButter Cream revitalizes, softens the material and makes it malleable as desired.&nbsp; DoubleButter Cream from As I Am is also particularly suitable for thick hair ! Rich in emollients, the moisturizing cream gives softness to twists and curls which become supple, shiny,...
                    €13.85
                    As I Am Double Butter Cream 8oz
                    • New
                    Rich Daily moisturizing cream for dry hair, Leave-in treatment with a generous and voluptuous texture, DoubleButter Cream revitalizes, softens the material and makes it malleable as desired.&nbsp; DoubleButter Cream from As I Am is also particularly suitable for thick hair ! Rich in emollients, the moisturizing cream gives softness to twists and curls which become supple, shiny,...
                    €13.85
                    As I Am - Classic - Moisture Milk
                    As I Am Moisture Milk Daily Hair Revitalizer Drink Up, Thirsty Hair! Look Alive, Dry Coils ! Ah, Moisture ! Essential for making...
                    €13.85
                    As I Am - Moisture Milk
                    €13.85
                    As I Am - Moisture Milk
                        As I Am Moisture Milk Daily Hair Revitalizer Drink Up, Thirsty Hair! Look Alive, Dry Coils ! Ah, Moisture ! Essential for making natural coils and curls spring into beautiful...
                        €13.85
                        As I Am - Moisture Milk
                        As I Am Moisture Milk Daily Hair Revitalizer Drink Up, Thirsty Hair! Look Alive, Dry Coils ! Ah, Moisture ! Essential for making natural coils and curls spring into beautiful...
                        €13.85
                        As I Am - Classic - So Much Moisture
                        As I Am So Much Moisture  Hydrating Lotion.  A modern customized glycerin-infused moisturizer for severely dehydrated hair....
                        €12.85
                        As I Am So Much Moisture
                        €12.85
                        As I Am So Much Moisture
                            As I Am So Much Moisture  Hydrating Lotion.  A modern customized glycerin-infused moisturizer for severely dehydrated hair.  Natural textured hair is beautiful hair, but it also tends to lack moisture.  When hair is dehydrated, it...
                            €12.85
                            As I Am So Much Moisture
                            As I Am So Much Moisture  Hydrating Lotion.  A modern customized glycerin-infused moisturizer for severely dehydrated hair.  Natural textured hair is beautiful hair, but it also tends to lack moisture.  When hair is dehydrated, it...
                            €12.85
                            As I Am - Classic - Twist Defining Cream - 16oz
                            Curl Definition cream designed for very textured hair, it allows to make twists out and twists shiny and well defined.  Enriched with...
                            €20.98
                            As I Am - Classic - Twist Defining Cream - 16oz
                                Curl Definition cream designed for very textured hair, it allows to make twists out and twists shiny and well defined.  Enriched with Castor oil, Shea butter and Beetroot extract, As I Am Twist Defining Cream stimulates hair growth, provides hydration and suppleness to hair. ...
                                €20.98
                                As I Am - Classic - Twist Defining Cream - 16oz
                                Curl Definition cream designed for very textured hair, it allows to make twists out and twists shiny and well defined.  Enriched with Castor oil, Shea butter and Beetroot extract, As I Am Twist Defining Cream stimulates hair growth, provides hydration and suppleness to hair. ...
                                €20.98
                                As I Am - Classic - Curling Jelly - 16oz
                                As I Am Curling Jelly  What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy ! Whatever...
                                €11.95
                                As I Am - Curling Jelly - 16oz
                                    As I Am Curling Jelly  What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy ! Whatever your hair length, your style will be distinctly beautiful...
                                    €11.95
                                    As I Am - Curling Jelly - 16oz
                                    As I Am Curling Jelly  What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy ! Whatever your hair length, your style will be distinctly beautiful...
                                    €11.95
                                    As I Am - Long and Luxe - Strengthening Shampoo
                                    As I Am Long and Luxe Strengthening Shampoo Cleanses hair and scalp gently and adds moisture. Reduces tangles and...
                                    €14.28
                                    As I Am - Long and Luxe Strengthening Shampoo
                                        As I Am Long and Luxe Strengthening Shampoo <li...
                                        €14.28
                                        As I Am - Long and Luxe Strengthening Shampoo
                                        As I Am Long and Luxe Strengthening Shampoo <li...
                                        €14.28
                                        As I Am - Long And Luxe - Strengthening Conditioner
                                        As I Am Long and Luxe Strengthening Conditioner This leave-in conditioner without rinsing is the step before using styling gels...
                                        €12.89
                                        As I Am - Long And Luxe Strengthening Conditioner
                                            As I Am Long and Luxe Strengthening Conditioner This leave-in conditioner without rinsing is the step before using styling gels or creams.  It acts as a foundation on your hair and allows optimal hydration while strengthening the...
                                            €12.89
                                            As I Am - Long And Luxe Strengthening Conditioner
                                            As I Am Long and Luxe Strengthening Conditioner This leave-in conditioner without rinsing is the step before using styling gels or creams.  It acts as a foundation on your hair and allows optimal hydration while strengthening the...
                                            €12.89
                                            As I Am - Long and Luxe - GroWash
                                            As I Am Curling Jelly  What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy ! Whatever...
                                            €13.07
                                            As I Am - Long and Luxe GroWash
                                            €13.07
                                            As I Am - Long and Luxe GroWash
                                                As I Am Curling Jelly  What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy ! Whatever your hair length, your style will be distinctly beautiful...
                                                €13.07
                                                As I Am - Long and Luxe GroWash
                                                As I Am Curling Jelly  What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy ! Whatever your hair length, your style will be distinctly beautiful...
                                                €13.07
                                                As I Am - Long And Luxe - Curl Enhancing Smoothie
                                                Curl Defining Creme delivers high definition twists and twist-out styles that are smooth, soft and shiny.  This frizz-fighting, no...
                                                €14.28
                                                As I Am - Long And Luxe Curl Enhancing Smoothie
                                                    Curl Defining Creme delivers high definition twists and twist-out styles that are smooth, soft and shiny.  This frizz-fighting, no flake, formula moisturizes and conditions.  Light weight, hydrating formula – No residue build up with this. <div...
                                                    €14.28
                                                    As I Am - Long And Luxe Curl Enhancing Smoothie
                                                    Curl Defining Creme delivers high definition twists and twist-out styles that are smooth, soft and shiny.  This frizz-fighting, no flake, formula moisturizes and conditions.  Light weight, hydrating formula – No residue build up with this. <div...
                                                    €14.28
                                                    • New
                                                    As I Am - Long and Luxe - Leave-In Conditioner
                                                    This leave-in treatment strengthens the hair shaft to stop breakage, it stimulates growth, smoothes cuticles, helps detangle and...
                                                    €12.55
                                                    As I Am - Long and Luxe - Leave-In Conditioner
                                                    • New
                                                      This leave-in treatment strengthens the hair shaft to stop breakage, it stimulates growth, smoothes cuticles, helps detangle and facilitates styling. Formulated with Shea Butter, Jojoba Oil and Coconut Oil, As I Am Long and Luxe Gro Yogurt Pomegranate &amp; Passion fruit Leave-In Conditioner repairs weakened hair, reduces breakage and adds shine. Thanks...
                                                      €12.55
                                                      As I Am - Long and Luxe - Leave-In Conditioner
                                                      • New
                                                      This leave-in treatment strengthens the hair shaft to stop breakage, it stimulates growth, smoothes cuticles, helps detangle and facilitates styling. Formulated with Shea Butter, Jojoba Oil and Coconut Oil, As I Am Long and Luxe Gro Yogurt Pomegranate &amp; Passion fruit Leave-In Conditioner repairs weakened hair, reduces breakage and adds shine. Thanks...
                                                      €12.55
                                                      • New
                                                      As I Am - Long and Luxe - Scalp Serum
                                                      Fortifying hair treatment, this serum fortifies the hair shaft, activates growth and deeply nourishes. Formulated with Biotin,...
                                                      €16.85
                                                      As I Am - Long and Luxe - Scalp Serum
                                                      • New
                                                      €16.85
                                                      As I Am - Long and Luxe - Scalp Serum
                                                      • New
                                                        Fortifying hair treatment, this serum fortifies the hair shaft, activates growth and deeply nourishes. Formulated with Biotin, Phytosterols, Aloe Vera, Pomegranate Juice, Pomegranate and Palm Butter, As I Am Long and Luxe Scalp Serum conditions hair, stimulates growth, soothes the scalp, reduces breakage, fights frizz and split ends and deeply hydrates.  Designed for hair types 3...
                                                        €16.85
                                                        As I Am - Long and Luxe - Scalp Serum
                                                        • New
                                                        Fortifying hair treatment, this serum fortifies the hair shaft, activates growth and deeply nourishes. Formulated with Biotin, Phytosterols, Aloe Vera, Pomegranate Juice, Pomegranate and Palm Butter, As I Am Long and Luxe Scalp Serum conditions hair, stimulates growth, soothes the scalp, reduces breakage, fights frizz and split ends and deeply hydrates.  Designed for hair types 3...
                                                        €16.85
                                                        • New
                                                        As I Am - Long and Luxe - GroEdges
                                                        Edge straightening gel to style and fix hair and contours with precision.  Enriched with Shea Butter, Jamaican Black Castor Oil and...
                                                        €12.08
                                                        As I Am - Long and Luxe - GroEdges
                                                        • New
                                                        €12.08
                                                        As I Am - Long and Luxe - GroEdges
                                                        • New
                                                          Edge straightening gel to style and fix hair and contours with precision.  Enriched with Shea Butter, Jamaican Black Castor Oil and Keratin, As I Am Long and Luxe GroEdges protects against environmental aggressors, nourishes, reduces breakage and fights frizz. Promotes healthy hair growth while flattening fine hair around the head without leaving residue....
                                                          €12.08
                                                          As I Am - Long and Luxe - GroEdges
                                                          • New
                                                          Edge straightening gel to style and fix hair and contours with precision.  Enriched with Shea Butter, Jamaican Black Castor Oil and Keratin, As I Am Long and Luxe GroEdges protects against environmental aggressors, nourishes, reduces breakage and fights frizz. Promotes healthy hair growth while flattening fine hair around the head without leaving residue....
                                                          €12.08
                                                          • New
                                                          As I Am - Long and Luxe - Grohair Oil
                                                          This treatment oil strengthens the hair, promotes hair growth, moisturizes and nourishes the scalp.&nbsp; Formulated with...
                                                          €14.01
                                                          As I Am - Long and Luxe - Grohair Oil
                                                          • New
                                                          €14.01
                                                          As I Am - Long and Luxe - Grohair Oil
                                                          • New
                                                            This treatment oil strengthens the hair, promotes hair growth, moisturizes and nourishes the scalp.&nbsp; Formulated with Pomegranate oil, Passion fruit oil and Jamaican black castor oil.&nbsp; As I Am Long and Luxe Pomegranate &amp; Passion fruit Grohair oil stimulates growth, deeply moisturizes hair, strengthens and repairs hair weakened against...
                                                            €14.01
                                                            As I Am - Long and Luxe - Grohair Oil
                                                            • New
                                                            This treatment oil strengthens the hair, promotes hair growth, moisturizes and nourishes the scalp.&nbsp; Formulated with Pomegranate oil, Passion fruit oil and Jamaican black castor oil.&nbsp; As I Am Long and Luxe Pomegranate &amp; Passion fruit Grohair oil stimulates growth, deeply moisturizes hair, strengthens and repairs hair weakened against...
                                                            €14.01
                                                            As I Am - Born Curly Avocado Shea Cowash
                                                            As I Am Born Curly Avocado Shea Cowash is a gentle cleansing treatment with Aloe Vera, Avocado Oil and Shea Butter.  Gently...
                                                            €9.85
                                                            As I Am Born Curly Avocado Shea Cowash
                                                                As I Am Born Curly Avocado Shea Cowash is a gentle cleansing treatment with Aloe Vera, Avocado Oil and Shea Butter.  Gently cleanses, hydrates and nourishes hair while ridding it of impurities.  Does your child have fine and...
                                                                €9.85
                                                                As I Am Born Curly Avocado Shea Cowash
                                                                As I Am Born Curly Avocado Shea Cowash is a gentle cleansing treatment with Aloe Vera, Avocado Oil and Shea Butter.  Gently cleanses, hydrates and nourishes hair while ridding it of impurities.  Does your child have fine and...
                                                                €9.85
                                                                As I Am - Born Curly Aloe Shampoo And Wash
                                                                Gentle and nourishing 2-in-1 cleansing care specially designed for babies and children.   As I Am Born Curly Aloe Shampoo And Wash...
                                                                €9.32
                                                                As I Am - Born Curly Aloe Shampoo And Wash
                                                                    Gentle and nourishing 2-in-1 cleansing care specially designed for babies and children.   As I Am Born Curly Aloe Shampoo And Wash deeply cleanses the skin and hair without stinging the eyes while preserving the...
                                                                    €9.32
                                                                    As I Am - Born Curly Aloe Shampoo And Wash
                                                                    Gentle and nourishing 2-in-1 cleansing care specially designed for babies and children.   As I Am Born Curly Aloe Shampoo And Wash deeply cleanses the skin and hair without stinging the eyes while preserving the...
                                                                    €9.32
                                                                    As I Am - Born Curly Leave-in Conditioner & Detangler
                                                                    Nourishing leave-in treatment that completely restores moisture to the curly, frizzy and frizzy hair of your babies and children....
                                                                    €9.98
                                                                    As I Am - Born Curly Leave-in Conditioner & Detangler
                                                                        Nourishing leave-in treatment that completely restores moisture to the curly, frizzy and frizzy hair of your babies and children. &nbsp; As I Am Born Curly Argan Leave-in Conditioner And...
                                                                        €9.98
                                                                        As I Am - Born Curly Leave-in Conditioner & Detangler
                                                                        Nourishing leave-in treatment that completely restores moisture to the curly, frizzy and frizzy hair of your babies and children. &nbsp; As I Am Born Curly Argan Leave-in Conditioner And...
                                                                        €9.98
                                                                        As I Am - Born Curly - Curl Defining Jelly
                                                                        Nourishing Curl Defining Jelly for Babies and Kids, As I Am Born Curly Curl Defining Jelly deeply hydrates hair from root to tip,...
                                                                        €8.98
                                                                        As I Am - Born Curly - Curl Defining Jelly
                                                                            Nourishing Curl Defining Jelly for Babies and Kids, As I Am Born Curly Curl Defining Jelly deeply hydrates hair from root to tip, perfectly defines curls and holds them in place while...
                                                                            €8.98
                                                                            As I Am - Born Curly - Curl Defining Jelly
                                                                            Nourishing Curl Defining Jelly for Babies and Kids, As I Am Born Curly Curl Defining Jelly deeply hydrates hair from root to tip, perfectly defines curls and holds them in place while...
                                                                            €8.98
                                                                            As I Am - Jamaican Black Castor Oil Shampoo
                                                                            Creamy cleansing treatment, As I Am - Restore and Repair - Jamaican Black Castor Oil Shampoo is infused with oils to find a...
                                                                            €15.48
                                                                            As I Am - Jamaican Black Castor Oil Shampoo
                                                                                Creamy cleansing treatment, As I Am - Restore and Repair - Jamaican Black Castor Oil Shampoo is infused with oils to find a perfectly clean scalp and hair, ready for the rest of your hair routine ! This shampoo, also rich...
                                                                                €15.48
                                                                                As I Am - Jamaican Black Castor Oil Shampoo
                                                                                Creamy cleansing treatment, As I Am - Restore and Repair - Jamaican Black Castor Oil Shampoo is infused with oils to find a perfectly clean scalp and hair, ready for the rest of your hair routine ! This shampoo, also rich...
                                                                                €15.48
                                                                                As I Am Jamaican Black Castor Oil Cowash
                                                                                Ideal for no-poo enthusiasts, this As I Am - Restore and Repair - Jamaican Black Castor Oil Cowash cleansing conditioner with...
                                                                                €12.89
                                                                                As I Am - Jamaican Black Castor Oil Cowash
                                                                                    Ideal for no-poo enthusiasts, this As I Am - Restore and Repair - Jamaican Black Castor Oil Cowash cleansing conditioner with natural ingredients moisturizes and protects your hair types 3-4 while removing residue....
                                                                                    €12.89
                                                                                    As I Am - Jamaican Black Castor Oil Cowash
                                                                                    Ideal for no-poo enthusiasts, this As I Am - Restore and Repair - Jamaican Black Castor Oil Cowash cleansing conditioner with natural ingredients moisturizes and protects your hair types 3-4 while removing residue....
                                                                                    €12.89
                                                                                    As I Am - Jamaican Black Castor Oil Moisturizing Masque
                                                                                    Jamaican Black Castor Oil with Vitamin C&amp;E&nbsp; As I Am - Jamaican Black Castor Oil - Moisturizing Masque Discover...
                                                                                    €14.98
                                                                                    As I Am - Jamaican Black Castor Oil Moisturizing Masque
                                                                                        Jamaican Black Castor Oil with Vitamin C&amp;E&nbsp; As I Am - Jamaican Black Castor Oil - Moisturizing Masque Discover this intense hydrating mask from AS I AM that enriches dehydrated...
                                                                                        €14.98
                                                                                        As I Am - Jamaican Black Castor Oil Moisturizing Masque
                                                                                        Jamaican Black Castor Oil with Vitamin C&amp;E&nbsp; As I Am - Jamaican Black Castor Oil - Moisturizing Masque Discover this intense hydrating mask from AS I AM that enriches dehydrated...
                                                                                        €14.98