As I Am – Hydrating Care for Curly & Natural Hair

As I Am is a trusted brand dedicated to curly, coily and natural hair. Its formulas focus on hydration, curl definition and respecting the hair’s natural texture without harsh ingredients.

As I Am 3-Step Routine

  1. Gentle cleanse: use a co-wash to cleanse without stripping moisture.
  2. Deep hydrate: apply a hydrating mask to nourish the hair.
  3. Seal & define: lock in moisture to keep curls soft and shiny.

Top 3 As I Am Products

Results: before / after*

With regular use, hair feels more hydrated, softer and curls appear more defined.
*Results may vary depending on hair texture and routine.

FAQ – As I Am

Is As I Am suitable for natural hair?
Yes. The brand is specifically designed for natural, curly and coily hair.

Can co-wash replace shampoo?
Yes, for frequent cleansing. It gently cleans without stripping moisture.

There are 44 products.

Showing 1-44 of 44 item(s)

As I Am Rosemary Shampoo – Strengthening Shampoo for Hair Growth

€10.90
Availability: 12 In Stock
Designed to purify the scalp, strengthen the hair fiber and support healthy hair growth, As I Am Rosemary Shampoo is a fortifying rosemary shampoo ideal for fine, weakened or thinning hair. It gently cleanses while stimulating the scalp to promote a healthy environment.

Enriched with rosemary oil, biotin, Saw Palmetto, peppermint oil, melatonin and Copper Tripeptide, it helps reduce breakage, improve the appearance of hair density and leave hair stronger, shinier and full of vitality.
Benefits :

• Stimulates the scalp and supports hair growth
• Helps reduce hair fall and breakage
• Purifies the scalp without stripping
• Strengthens hair and improves density
• Adds freshness, strength and shine

As I Am Rosemary Conditioner – Strengthening Conditioner for Breakage

€11.98
Availability: 12 In Stock
Designed to strengthen the hair fiber, hydrate the lengths and reduce breakage, As I Am Rosemary Conditioner is a fortifying rosemary conditioner ideal for weakened, fine, curly or thinning hair. It softens, smooths and detangles the hair without weighing it down.

Enriched with rosemary oil, biotin, Saw Palmetto, peppermint oil, melatonin and Copper Tripeptide, it improves flexibility, reduces frizz and leaves hair stronger, shinier and easier to style day after day.
Benefits :

• Strengthens the hair fiber and reduces breakage
• Hydrates and softens without heaviness
• Makes detangling and styling easier
• Improves flexibility and shine
• Controls frizz and protects the lengths

As I Am Rosemary Leave-In Conditioner – Strengthening Leave-In Care

€12.28
Availability: 12 In Stock
Designed to strengthen the hair fiber, deeply hydrate and make detangling easier, As I Am Rosemary Leave-In Conditioner is a fortifying rosemary leave-in treatment ideal for weakened, curly, textured, fine or thinning hair. It leaves the lengths soft, smooth and flexible without a greasy feel.

Enriched with rosemary oil, biotin, Saw Palmetto, peppermint oil, melatonin and Copper Tripeptide, it helps reduce breakage, control frizz and enhance shine for hair that looks visibly stronger and healthier every day.
Benefits :

• Strengthens hair and helps reduce breakage
• Deeply hydrates without weighing hair down
• Detangles and makes styling easier
• Leaves hair soft and smooth
• Controls frizz and boosts shine

As I Am Rosemary Oil– Strengthening Scalp & Hair Oil

€10.98
Availability: 12 In Stock
Designed to nourish the scalp, strengthen the hair fiber and improve the appearance of hair density, As I Am Rosemary Oil is a fortifying rosemary oil ideal for weakened or lackluster hair. Its soothing rosemary and peppermint scent delivers a refreshing sensation while hydrating both the scalp and lengths.

Enriched with rosemary oil, biotin, Saw Palmetto, peppermint oil, melatonin and Copper Tripeptide, it helps support the scalp’s protective barrier, reduce breakage and leave hair stronger, more flexible and shinier day after day.
Benefits :

• Promotes the appearance of fuller-looking hair
• Strengthens the hair fiber and reduces breakage
• Hydrates both scalp and hair lengths
• Supports the scalp’s protective barrier
• Refreshing rosemary & peppermint scent

As I Am Rosemary Styling Mousse – Flexible Hold, No Crunch Styling Foam

€15.25
Availability: 12 In Stock
Designed to define, hold and enhance the hair with a flexible, crunch-free hold, this rosemary-infused styling mousse is ideal for curly, coily or textured hair. It adds volume, controls frizz and leaves curls bouncy, soft and shiny.

Enriched with rosemary oil, biotin, Saw Palmetto, peppermint oil, melatonin and Copper Tripeptide, it helps strengthen the hair fiber while delivering a lightweight, clean styling. Perfect for a natural finish and long-lasting definition without weighing hair down.
Benefits :

• Flexible hold with no crunch
• Defines and sets curls
• Controls frizz and adds volume
• Soft, bouncy and shiny curls
• Lightweight styling without heaviness

As I Am Rosemary Hair Wax Stick – Smooth Edges, Flexible Hold & Lasting Shine

€14.28
Availability: 11 In Stock
Designed to smooth baby hairs, control frizz and set hairstyles with a flexible hold, As I Am Rosemary Wax Stick delivers a clean, glossy finish with no crunch or flaking. Perfect for buns, sleek styles and precise finishes, it provides long-lasting control without residue.

Enriched with 10% rosemary oil, Saw Palmetto, peppermint oil, melatonin and Biotinoyl Tripeptide, it helps protect the hair fiber, support the appearance of density and strengthen hair while keeping edges perfectly smooth.
Benefits :

• Smooths edges & baby hairs
• Flexible hold, no flaking
• Frizz control, clean finish
• Long-lasting shine, no residue
• Helps strengthen and protect hair

As I Am Bond Complete Routine - Intensive Repair & Anti-Breakage

€72.48
Availability: 12 In Stock
A complete repair routine designed to strengthen the hair fiber, reduce breakage and revive damaged hair. Ideal for curly, textured, color-treated or chemically processed hair, the As I Am Bond range combines cleansing, hydration and targeted repair for lengths that feel stronger, more flexible and shinier.

Perfect for maintaining results between treatments, this routine improves elasticity, makes detangling easier and helps control frizz without weighing hair down. The result: hair that looks stronger, softer and visibly healthier wash after wash.
Benefits :

• Repairs and strengthens the hair fiber
• Reduces breakage and split ends
• Deeply hydrates without weighing hair down
• Improves elasticity and flexibility
• Makes detangling and styling easier
• Controls frizz and boosts shine

As I Am bond Shampoo - Strengthening & Repair Shampoo

€10.90
Availability: 12 In Stock
Designed to gently cleanse while repairing hair bonds, As I Am Bond Shampoo helps restore the internal hair structure weakened by chemical treatments, heat styling and mechanical stress. Its gentle formula helps strengthen the hair fiber, reduce breakage and preserve moisture, without irritating the scalp or weighing the hair down.

Ideal for a complete Bond Repair routine, this shampoo is suitable for all hair types, especially damaged, colored, bleached, textured or chemically treated hair.
Benefits:

• Gently cleanses without stripping
• Repairs and strengthens hair bonds
• Reduces breakage and fragility
• Preserves natural moisture
• Ideal for treated and sensitized hair

As I Am Bond Conditioner - Strengthens Damaged Hair & Reduces Breakage

€12.28
Availability: 12 In Stock
Designed to intensively repair damaged and weakened hair, As I Am Bond Conditioner helps restore weakened hair bonds and strengthen the hair fiber from the very first uses. Its high-performance formula works to reduce breakage, improve elasticity and protect lengths wash after wash.

Ideal for curly, textured, color-treated or chemically processed hair, this conditioner delivers intense hydration without weighing the hair down. Its rich texture makes detangling easier, limits knots, smooths the lengths and leaves hair softer, shinier and visibly stronger.
Benefits :

• Repairs and strengthens the hair fiber
• Reduces breakage and split ends
• Improves hair elasticity
• Deeply hydrates without weighing hair down
• Detangles and helps prevent knots
• Adds softness and shine
• Ideal for curly, textured, color-treated or relaxed hair

As I Am Bond Mask - Intensive Repair Mask Against Breakage

€14.28
Availability: 12 In Stock
Designed to intensively repair damaged hair, As I Am Bond Mask is a deep repairing treatment that helps strengthen the hair fiber, restore weakened bonds and reduce breakage. It works at the core of the hair to improve resistance, elasticity and protect lengths over time.

Ideal for damaged, curly, textured, color-treated or chemically processed hair, this mask deeply hydrates and nourishes without weighing hair down. Its rich texture makes detangling easier, reduces knots and leaves hair softer, shinier and visibly stronger. Perfect as a deep treatment to restore resilient, flexible and radiant hair.
Benefits :

• Intensively repairs damaged hair
• Strengthens the hair fiber and limits breakage
• Improves elasticity and resistance
• Deeply hydrates and nourishes
• Makes detangling easier and reduces knots
• Adds softness, shine and flexibility
• Ideal for curly, textured, color-treated or relaxed hair

As I Am Bond Leave-In Conditioner - Repairing Leave-In to Reduce Breakage

€12.28
Availability: 12 In Stock
Designed to repair and strengthen the hair fiber on a daily basis, As I Am Leave-In Conditioner is a repairing leave-in treatment that helps reduce breakage while providing intense hydration. It improves hair elasticity, protects lengths and makes styling easier, without weighing hair down.

Ideal for damaged, curly, textured, color-treated or chemically processed hair, this lightweight leave-in instantly detangles, controls frizz and leaves hair softer, shinier and visibly stronger day after day.
Benefits :

• Repairs and strengthens the hair fiber
• Reduces breakage and split ends
• Hydrates without weighing hair down
• Makes detangling and styling easier
• Controls frizz
• Adds softness and shine
• Protects lengths on a daily basis

As I Am Bond Water - Strengthening & Hydrating Repair Spray

€16.48
Availability: 12 In Stock
Designed to hydrate and strengthen the hair fiber on a daily basis, As I Am Bond Water is a fortifying and repairing spray that helps repair damaged hair and reduce breakage. It instantly rehydrates lengths, improves hair elasticity and refreshes the hair between washes.

Ideal for curly, textured, color-treated or weakened hair, this lightweight spray makes detangling easier, restores softness and shine, and refreshes the hair without weighing it down. A quick step for hair that feels softer, stronger and visibly healthier.
Benefits :

• Repairs and strengthens the hair fiber
• Hydrates and reactivates curls
• Reduces breakage and fragility
• Makes detangling and styling easier
• Adds softness, flexibility and shine
• Perfect for refreshing hair between washes

As I Am Bond Repair Hair Oil - Strengthening & Repairing Anti-Breakage Hair Oil

€11.20
Availability: 12 In Stock
Designed to repair and strengthen the hair fiber, As I Am Bond Repair Hair Oil is a fortifying and repairing oil that helps reduce breakage and protect damaged lengths. It deeply nourishes the hair while leaving a lightweight, silky finish with no greasy feel.

Ideal for curly, textured, dry, color-treated or chemically processed hair, this oil smooths the cuticle, controls frizz and boosts shine. Perfect as a finishing touch or daily care, it protects the ends, improves flexibility and leaves hair softer, stronger and visibly healthier.
Benefits :

• Repairs and strengthens the hair fiber
• Reduces breakage and protects ends
• Nourishes without weighing hair down
• Smooths, disciplines and controls frizz
• Adds immediate softness and shine
• Ideal for dry, curly, color-treated or processed hair

As I Am Dry and Itchy Scalp Care Shampoo

€14.28
Availability: 12 In Stock

Sulfate-free anti-dandruff shampoo for dry, sensitive and irritated scalp.  As I Am Dry And Itchy Scalp Care Shampoo gently cleanses, deeply hydrates and detangles hair for easier styling while fighting itchy and dry scalp.  As I Am Anti-Dandruff Shampoo helps purify and soothe the scalp.  The formula targets visible dandruff from the first wash to reduce its appearance.  The scalp is cleansed and purified, and your hair is instantly lighter and easier to comb.

Benefits of As I Am Dry And Itchy Scalp Care Shampoo :

  • Intense hydration

  • Nutrition

  • Candy

  • Anti-dandruff

Capacity : 355ml

As I Am - Dry & Itchy Scalp Care Conditioner

€14.28
Availability: 18 In Stock

Moisturizing anti-dandruff conditioner for dry, sensitive and irritated scalp.  As I Am Dry And Itchy Scalp Care nourishes, detangles and repairs hair, calms itchy and irritated scalp.
As I Am moisturizing anti-dandruff conditioner effectively fights dandruff in order to restore a healthy scalp, it brings suppleness and shine to the hair.
Capacity : 355ml


Benefits :

  • Elimination of dandruff

  • Nutrition

  • Hydration

  • Repair

  • Easy detangling

As I Am Dry and Itchy Scalp Care Leave-in Conditioner

€13.28
Availability: 11 In Stock

Anti-dandruff leave-in conditioner designed for dry, irritated and sensitive scalp.  As I Am Dry & Itchy Scalp Care Leave-in Conditioner deeply nourishes, strengthens the hair fiber, repairs and facilitates hair styling while fighting against itching, dandruff and dryness of the scalp.
As I Am's anti-dandruff nourishing leave-in treatment provides essential hydration to guarantee healthy, silky hair.

Capacity : 237ml


Benefits :

  • Intense hydration

  • Nutrition

  • Repair

  • Easy detangling

  • Anti dandruff

  • Anti-frizz

As I Am - Dry & Itchy Scalp Care CoWash

€15.70
Availability: 7 In Stock

Anti-dandruff cleansing treatment for sensitive scalps, it gently cleanses, fights against itching and dandruff.
As I Am Dry & Itchy Scalp Care Co-Wash provides deep cleansing, while locking in hair's natural moisture, helps soothe the scalp and control flaking and dryness.  With 1% zinc pyrithione, As I Am Dry & Itchy Co-wash improves visible signs of irritation, boosts antibacterial power and controls sebum production to cleanse the scalp.

As I Am - Classic - Coconut CoWash

€11.85
Availability: 26 In Stock

You already know it and your hair can feel it ! CoWashing is the way to cleanse your hair most of the time. This light no-suds conditioning cream gently removes residue including all of the things you've used to style and maintain your coils and curls.  Now it's time for a sparkling new beginning.

As I Am - Classic - Hydration Elation

€14.60
Availability: 4 In Stock

As I Am Hydration Elation Conditioner 

Intensive Conditioner : immerse your Coils and Curls in moisture and emollients.  Keep them strong and in good repair.  Scheduled maintenance with this deep-down hydrating and fortifying treatment is a must for strong, shiny, soft, springy coils and curls.

As I Am - Classic - DoubleButter Cream 8oz

€13.85
Availability: 6 In Stock

Rich Daily moisturizing cream for dry hair, Leave-in treatment with a generous and voluptuous texture, DoubleButter Cream revitalizes, softens the material and makes it malleable as desired.  DoubleButter Cream from As I Am is also particularly suitable for thick hair ! Rich in emollients, the moisturizing cream gives softness to twists and curls which become supple, shiny, luscious and well-defined again.
Thanks to its blend of organic Jojoba and Castor oils (shine) and Shea and Cocoa butters (smoothing and softening action), Sugar Beet Root, Wheat proteins and Panthenol, DoubleButter Cream is the perfect treatment for optimal rehydration of your beautiful curls !

As I Am - Classic - Moisture Milk

€14.98
Availability: 12 In Stock

As I Am Moisture Milk

Daily Hair Revitalizer Drink Up, Thirsty Hair! Look Alive, Dry Coils ! Ah, Moisture ! Essential for making natural coils and curls spring into beautiful ! When your hair craves added hydration, nourish your hair with a daily serving of Moisture Milk.  It's loaded with some of nature's best emollients to make your hair smile.

As I Am - Classic - Moisture Milk

€12.85
Availability: 10 In Stock

As I Am So Much Moisture 

Hydrating Lotion.  A modern customized glycerin-infused moisturizer for severely dehydrated hair.  Natural textured hair is beautiful hair, but it also tends to lack moisture.  When hair is dehydrated, it looks dull, feels rough, is difficult to style and resists efforts to define the coil pattern.  8fl.oz

As I Am - Classic - Twist Defining Cream - 16oz

€20.98
Availability: 6 In Stock

Curl Definition cream designed for very textured hair, it allows to make twists out and twists shiny and well defined.  Enriched with Castor oil, Shea butter and Beetroot extract, As I Am Twist Defining Cream stimulates hair growth, provides hydration and suppleness to hair.

As I Am Curl Defining Cream instantly penetrates deep into the hair fiber, even on the thickest, curliest hair to deeply nourish hair.  As I Am redefines curls in long or short hair for the perfect frizz-free result.

Benefits :

Strong, long-lasting definition

Reduces frizz

Brings softness

Stimulates growth

Hydrates

As I Am - Classic - Curling Jelly - 16oz

€21.25
Availability: 9 In Stock

As I Am Curling Jelly 

What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy ! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days.
Contains natural ingredients your hair loves and none of the ingredients it doesn't.

As I Am - Long And Luxe - Strengthening Conditioner

€12.89
Availability: 3 In Stock

As I Am Long and Luxe Strengthening Conditioner

This leave-in conditioner without rinsing is the step before using styling gels or creams.  It acts as a foundation on your hair and allows optimal hydration while strengthening the hair fiber.  A creamy texture and natural composition characterize this leave-in treatment.  Leave-in is essential to prevent styling products from forming residues when drying.  With Pomegranate and Passion fruit, this fresh and delicious treatment works deeply to offer an anti-fall action guaranteeing optimal growth.

As I Am - Long and Luxe - GroWash

€13.07
Availability: 7 In Stock

As I Am Curling Jelly 

What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy ! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days.
Contains natural ingredients your hair loves and none of the ingredients it doesn't.

As I Am - Long And Luxe - Curl Enhancing Smoothie

€14.28
Availability: 5 In Stock

Curl Defining Creme delivers high definition twists and twist-out styles that are smooth, soft and shiny.  This frizz-fighting, no flake, formula moisturizes and conditions.  Light weight, hydrating formula – No residue build up with this.

As I Am - Long and Luxe - Leave-In Conditioner

€12.98
Availability: 12 In Stock

This leave-in treatment strengthens the hair shaft to stop breakage, it stimulates growth, smoothes cuticles, helps detangle and facilitates styling. Formulated with Shea Butter, Jojoba Oil and Coconut Oil, As I Am Long and Luxe Gro Yogurt Pomegranate & Passion fruit Leave-In Conditioner repairs weakened hair, reduces breakage and adds shine. Thanks to its Keratin-enriched formula, this leave-in conditioner coats the hair shaft, nourishes the hair, fights frizz, brings softness, shine, and manageability !
For hair types 3 and 4 (curly and frizzy hair)
Benefits :
Stimulates growth
Reduces breakage and frizz
Strengthens the hair shaft
Hydrate
Makes styling easier

As I Am - Long and Luxe - Scalp Serum

€16.85
Availability: 6 In Stock

Fortifying hair treatment, this serum fortifies the hair shaft, activates growth and deeply nourishes. Formulated with Biotin, Phytosterols, Aloe Vera, Pomegranate Juice, Pomegranate and Palm Butter, As I Am Long and Luxe Scalp Serum conditions hair, stimulates growth, soothes the scalp, reduces breakage, fights frizz and split ends and deeply hydrates.  Designed for hair types 3 and 4 (curly and frizzy hair).

Benefits :

  • Promotes healthy hair growth.
  • Hydrates and soothes the scalp.
  • Strengthens hair and reduces breakage.
  • Improves texture and shine

As I Am - Long and Luxe - GroEdges

€12.08
Availability: 7 In Stock

Edge straightening gel to style and fix hair and contours with precision.  Enriched with Shea Butter, Jamaican Black Castor Oil and Keratin, As I Am Long and Luxe GroEdges protects against environmental aggressors, nourishes, reduces breakage and fights frizz. Promotes healthy hair growth while flattening fine hair around the head without leaving residue.  Hair is stronger, longer and deeply rejuvenated ! Thanks to its special formula, this gel nourishes and repairs the hair while allowing it to be styled for a long time.  It really is the best of both worlds.
Benefits :
No sticky residue
Ease of combing and application
Hydration and shine
Natural effect

As I Am - Long and Luxe - Grohair Oil

€14.01
Availability: 3 In Stock

This treatment oil strengthens the hair, promotes hair growth, moisturizes and nourishes the scalp.  Formulated with Pomegranate oil, Passion fruit oil and Jamaican black castor oil.  As I Am Long and Luxe Pomegranate & Passion fruit Grohair oil stimulates growth, deeply moisturizes hair, strengthens and repairs hair weakened against environmental aggressions.  Reduces frizz and brings softness and shine to the hair.
Specific for hair types 3 and 4 (curly and frizzy hair).
Profits :
Growth
Protection
Candy
Hydration
Shine

As I Am - Born Curly Aloe Shampoo And Wash

€9.32
Availability: 3 In Stock

Gentle and nourishing 2-in-1 cleansing care specially designed for babies and children.  As I Am Born Curly Aloe Shampoo And Wash deeply cleanses the skin and hair without stinging the eyes while preserving the delicacy and natural balance of the skin and scalp.
Enriched with Aloe Vera and Vanilla extract, it instantly purifies, nourishes, repairs and detangles the hair, providing hydration and softness to the skin.
As I Am Born Curly 2-in-1 Shampoo and Shower Gel is designed for all hair and skin types.
Capacity : 240ml

Benefits :
Intense hydration
Nutrition
Anti-frizz
Easy detangling
Soft skin

As I Am - Born Curly Leave-in Conditioner & Detangler
  • Out-of-Stock

As I Am - Born Curly Leave-in Conditioner & Detangler

€9.98
Availability: Out of stock

Nourishing leave-in treatment that completely restores moisture to the curly, frizzy and frizzy hair of your babies and children.  As I Am Born Curly Argan Leave-in Conditioner And Detangler nourishes, strengthens the hair fiber, instantly detangles, defines curls while reducing breakage, frizz and the appearance of knots.
As I Am's Born Curly nourishing Argan leave-in treatment moisturizes the hair and brings it softness, shine and vitality on a daily basis.
Capacity : 240ml

Benefits :
Maximum hydration
intense nourishment
In-depth repair
Easy detangling
Definition of loops
Repairs

As I Am - Born Curly - Curl Defining Jelly

€8.98
Availability: 2 In Stock

Nourishing Curl Defining Jelly for Babies and Kids, As I Am Born Curly Curl Defining Jelly deeply hydrates hair from root to tip, perfectly defines curls and holds them in place while minimizing frizz and flyaways. cardboard effect associated with this type of product.
Born Curly As I Am Curl Defining Nourishing Jelly is designed for babies and children with curly, frizzy and frizzy hair.

Capacity : 240ml

Benefits :

  • Curl plumper

  • Intense hydration

  • Nutrition

  • Repair

  • Anti breaks

  • Anti-frizz

As I Am - Jamaican Black Castor Oil Shampoo

€15.48
Availability: 3 In Stock

Creamy cleansing treatment, As I Am - Restore and Repair - Jamaican Black Castor Oil Shampoo is infused with oils to find a perfectly clean scalp and hair, ready for the rest of your hair routine !

This shampoo, also rich in vitamin E, washes and detangles your hair while purifying the scalp without stripping it of the natural oils essential to its good health.

Capacity : 355ml

As I Am Jamaican Black Castor Oil Cowash

€12.89
Availability: 7 In Stock

Ideal for no-poo enthusiasts, this As I Am - Restore and Repair - Jamaican Black Castor Oil Cowash cleansing conditioner with natural ingredients moisturizes and protects your hair types 3-4 while removing residue. With an infusion of Jamaican Black Castor Oil, it helps hair grow even as you wash. The co wash gently cleanses the scalp and allows you to space out shampoo or even eliminate it from your hair routine if you wish.

As I Am - Jamaican Black Castor Oil Moisturizing Masque

€14.98
Availability: 4 In Stock

Jamaican Black Castor Oil with Vitamin C&E 

As I Am - Jamaican Black Castor Oil - Moisturizing Masque Discover this intense hydrating mask from AS I AM that enriches dehydrated hair.  This deep, creamy therapeutic treatment is enriched with Vitamin C and E, and Jamaican Black Castor Oil to provide maximum moisture.  This hair product makes detangling easier and revitalizes your waves and curls. This mask is a real therapy that restores health to the hair and scalp. Its promises? After use your hair and scalp have become soft to the touch, the ends are no longer split but repaired, your hair is strengthened and prepared for styling with a comb, brush or fingers. 

Benefits :

  • Hydration

  • Repair

  • Cure of Vitamins C

As I Am - Jamaican Black Castor Oil Smoothie

€13.98
Availability: 11 In Stock

As I Am - Jamaican Black Castor Oil - Smoothie is a moisturizing styling cream formulated with black castor oil, ideal for hairstyles such as braids, twist-outs, etc...

As I Am - Jamaican Black Castor Oil - Smoothie provides powerful hold without weighing your hair down.

As I Am - Jamaican Black Castor Oil Curling Creme

€13.94
Availability: 5 In Stock

As I Am JBCO Curling Crème is formulated with fiber strengthening ceramides and castor oil.  Nature’s best moisturizers, and curl boosters, will lock in precious moisture while simultaneously defining your coils and curls.  This rich formula built with nanotechnology will provide much longer lasting hold, minimize frizz, and maintain curl definition for days.

 

As I Am - Jamaican Black Castor Oil Leave-in Conditioner

€14.85
Availability: 3 In Stock

Provides moisture and strength while detangling and strengthening fibers to help repair & restore hair & scalp health after cleansing. Vitamin E and Vitamin C work together to provide nourishment to your hair and scalp and detangle coils and curls.  For best results use with As I Am JBCO Shampoo.  Conditions the hair.

Reduces tangles & combing damage
Strengthens hair for longer hair lengths
Moisturizes