As I Am

As I Am

As I Am – Hydrating Care for Curly & Natural Hair

As I Am is a trusted brand dedicated to curly, coily and natural hair. Its formulas focus on hydration, curl definition and respecting the hair’s natural texture without harsh ingredients.

As I Am 3-Step Routine

Gentle cleanse: use a co-wash to cleanse without stripping moisture.
Deep hydrate: apply a hydrating mask to nourish the hair.
Seal & define: lock in moisture to keep curls soft and shiny.

Top 3 As I Am Products

As I Am Coconut CoWash – Gentle, non-foaming cleanser that cleanses and hydrates natural curls.
As I Am Hydration Elation – Deep conditioning mask that restores moisture, softness and vitality to dry hair.
As I Am DoubleButter Cream – Rich butter cream ideal for sealing moisture and keeping hair soft and shiny.

Results: before / after*

With regular use, hair feels more hydrated, softer and curls appear more defined.
*Results may vary depending on hair texture and routine.

FAQ – As I Am

Is As I Am suitable for natural hair?
Yes. The brand is specifically designed for natural, curly and coily hair.

Can co-wash replace shampoo?
Yes, for frequent cleansing. It gently cleans without stripping moisture.

There are 44 products.

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Showing 1-30 of 44 item(s)

As I Am Bond Routine | Repairs, Strengthens & Reduces Breakage

Reference: ASR1

Brand: As I am

As I Am Rosemary Shampoo – Strengthening Shampoo for Hair Growth

Designed to purify the scalp, strengthen the hair fiber and support healthy hair growth, As I Am Rosemary Shampoo is a fortifying rosemary shampoo ideal for fine, weakened or thinning hair. It gently cleanses while stimulating the scalp to promote a healthy environment. Enriched with rosemary oil, biotin, Saw Palmetto, peppermint oil, melatonin and...

€10.90

In stock

As I Am Rosemary Conditioner | Strengthens & Boosts Detangling

Reference: ASR2

Brand: As I am

As I Am Rosemary Conditioner – Strengthening Conditioner for Breakage

Designed to strengthen the hair fiber, hydrate the lengths and reduce breakage, As I Am Rosemary Conditioner is a fortifying rosemary conditioner ideal for weakened, fine, curly or thinning hair. It softens, smooths and detangles the hair without weighing it down. Enriched with rosemary oil, biotin, Saw Palmetto, peppermint oil, melatonin and Copper...

€11.98

In stock

As I Am Rosemary Leave-In | Strengthens, Moisturizes & Detangles

Reference: ASR3

Brand: As I am

As I Am Rosemary Leave-In Conditioner – Strengthening Leave-In Care

Designed to strengthen the hair fiber, deeply hydrate and make detangling easier, As I Am Rosemary Leave-In Conditioner is a fortifying rosemary leave-in treatment ideal for weakened, curly, textured, fine or thinning hair. It leaves the lengths soft, smooth and flexible without a greasy feel. Enriched with rosemary oil, biotin, Saw Palmetto,...

€12.28

In stock

As I Am Rosemary Oil | Density, Strength & Scalp Moisture

Reference: ASR4

Brand: As I am

As I Am Rosemary Oil– Strengthening Scalp & Hair Oil

Designed to nourish the scalp, strengthen the hair fiber and improve the appearance of hair density, As I Am Rosemary Oil is a fortifying rosemary oil ideal for weakened or lackluster hair. Its soothing rosemary and peppermint scent delivers a refreshing sensation while hydrating both the scalp and lengths. Enriched with rosemary oil, biotin, Saw...

€10.98

In stock

As I Am Rosemary Styling Mousse | Curl Definition & Flexible Hold

Reference: ASR5

Brand: As I am

As I Am Rosemary Styling Mousse – Flexible Hold, No Crunch Styling Foam

Designed to define, hold and enhance the hair with a flexible, crunch-free hold, this rosemary-infused styling mousse is ideal for curly, coily or textured hair. It adds volume, controls frizz and leaves curls bouncy, soft and shiny. Enriched with rosemary oil, biotin, Saw Palmetto, peppermint oil, melatonin and Copper Tripeptide, it helps...

€15.25

In stock

As I Am Rosemary Wax Stick | Smooth Edges, Hold & Shine

Reference: ASR6

Brand: As I am

As I Am Rosemary Hair Wax Stick – Smooth Edges, Flexible Hold & Lasting Shine

Designed to smooth baby hairs, control frizz and set hairstyles with a flexible hold, As I Am Rosemary Wax Stick delivers a clean, glossy finish with no crunch or flaking. Perfect for buns, sleek styles and precise finishes, it provides long-lasting control without residue. Enriched with 10% rosemary oil, Saw Palmetto, peppermint oil, melatonin and...

€14.28

In stock

As I Am Bond Routine | Repairs, Strengthens & Reduces Breakage

Reference: ASB7

Brand: As I am

As I Am Bond Complete Routine - Intensive Repair & Anti-Breakage

A complete repair routine designed to strengthen the hair fiber, reduce breakage and revive damaged hair. Ideal for curly, textured, color-treated or chemically processed hair, the As I Am Bond range combines cleansing, hydration and targeted repair for lengths that feel stronger, more flexible and shinier. Perfect for maintaining results between...

€72.48

In stock

As I Am Bond Shampoo | Strengthening & Repair Shampoo

Reference: ASB1

Brand: As I am

As I Am bond Shampoo - Strengthening & Repair Shampoo

Designed to gently cleanse while repairing hair bonds, As I Am Bond Shampoo helps restore the internal hair structure weakened by chemical treatments, heat styling and mechanical stress. Its gentle formula helps strengthen the hair fiber, reduce breakage and preserve moisture, without irritating the scalp or weighing the hair down. Ideal for a...

€10.90

In stock

As I Am Bond Conditioner | Repairs Damage & Reduces Breakage

Reference: ASB2

Brand: As I am

As I Am Bond Conditioner - Strengthens Damaged Hair & Reduces Breakage

Designed to intensively repair damaged and weakened hair, As I Am Bond Conditioner helps restore weakened hair bonds and strengthen the hair fiber from the very first uses. Its high-performance formula works to reduce breakage, improve elasticity and protect lengths wash after wash. Ideal for curly, textured, color-treated or chemically processed...

€12.28

In stock

As I Am Bond Hair Mask | Repairs Damage & Reduces Breakage

Reference: ASB3

Brand: As I am

As I Am Bond Mask - Intensive Repair Mask Against Breakage

Designed to intensively repair damaged hair, As I Am Bond Mask is a deep repairing treatment that helps strengthen the hair fiber, restore weakened bonds and reduce breakage. It works at the core of the hair to improve resistance, elasticity and protect lengths over time. Ideal for damaged, curly, textured, color-treated or chemically processed...

€14.28

In stock

As I Am Bond Leave-In | Repairs, Hydrates & Reduces Breakage

Reference: ASB4

Brand: As I am

As I Am Bond Leave-In Conditioner - Repairing Leave-In to Reduce Breakage

Designed to repair and strengthen the hair fiber on a daily basis, As I Am Leave-In Conditioner is a repairing leave-in treatment that helps reduce breakage while providing intense hydration. It improves hair elasticity, protects lengths and makes styling easier, without weighing hair down. Ideal for damaged, curly, textured, color-treated or...

€12.28

In stock

As I Am Bond Water | Repair & Hydrate Spray to Reduce Breakage

Reference: ASB5

Brand: As I am

As I Am Bond Water - Strengthening & Hydrating Repair Spray

Designed to hydrate and strengthen the hair fiber on a daily basis, As I Am Bond Water is a fortifying and repairing spray that helps repair damaged hair and reduce breakage. It instantly rehydrates lengths, improves hair elasticity and refreshes the hair between washes. Ideal for curly, textured, color-treated or weakened hair, this lightweight...

€16.48

In stock

As I Am Bond Repair Oil | Repairs, Adds Shine & Reduces Breakage

Reference: ASB6

Brand: As I am

As I Am Bond Repair Hair Oil - Strengthening & Repairing Anti-Breakage Hair Oil

Designed to repair and strengthen the hair fiber, As I Am Bond Repair Hair Oil is a fortifying and repairing oil that helps reduce breakage and protect damaged lengths. It deeply nourishes the hair while leaving a lightweight, silky finish with no greasy feel. Ideal for curly, textured, dry, color-treated or chemically processed hair, this oil...

€11.20

In stock

As I Am Dry and Itchy Scalp Care Shampoo

Reference: ASIAM27

Brand: As I am

As I Am Dry and Itchy Scalp Care Shampoo

Sulfate-free anti-dandruff shampoo for dry, sensitive and irritated scalp.  As I Am Dry And Itchy Scalp Care Shampoo gently cleanses, deeply hydrates and detangles hair for easier styling while fighting itchy and dry scalp.  As I Am Anti-Dandruff Shampoo helps purify and soothe the scalp.  The formula targets visible dandruff from the...

€14.28

In stock

As I Am - Dry & Itchy Scalp Care Conditioner

Reference: ASIAM28

Brand: As I am

As I Am - Dry & Itchy Scalp Care Conditioner

Moisturizing anti-dandruff conditioner for dry, sensitive and irritated scalp. As I Am Dry And Itchy Scalp Care nourishes, detangles and repairs hair, calms itchy and irritated scalp. As I Am moisturizing anti-dandruff conditioner effectively fights dandruff in order to restore a healthy scalp, it brings suppleness and shine to the hair.Capacity : 355ml...

€14.28

In stock

As I Am Dry and Itchy Scalp Care Leave-in Conditioner

Reference: ASIAM29

Brand: As I am

As I Am Dry and Itchy Scalp Care Leave-in Conditioner

Anti-dandruff leave-in conditioner designed for dry, irritated and sensitive scalp. As I Am Dry & Itchy Scalp Care Leave-in Conditioner deeply nourishes, strengthens the hair fiber, repairs and facilitates hair styling while fighting against itching, dandruff and dryness of the scalp. As I Am's anti-dandruff nourishing leave-in treatment provides...

€13.28

In stock

As I Am - Dry & Itchy Scalp Care CoWash

Reference: ASIAM33

Brand: As I am

As I Am - Dry & Itchy Scalp Care CoWash

Anti-dandruff cleansing treatment for sensitive scalps, it gently cleanses, fights against itching and dandruff.As I Am Dry & Itchy Scalp Care Co-Wash provides deep cleansing, while locking in hair's natural moisture, helps soothe the scalp and control flaking and dryness. With 1% zinc pyrithione, As I Am Dry & Itchy Co-wash improves visible...

€15.70

In stock

As I Am - Coconut CoWash

Reference: ASIAM1

Brand: As I am

As I Am - Classic - Coconut CoWash

As I Am Coconut CoWash You already know it and your hair can feel it ! CoWashing is the way to cleanse your hair most of the time. This light no-suds conditioning cream gently removes residue including all of the things you've used to style and maintain your coils and curls.  Now it's time for a sparkling new beginning.

€11.85

Disponible

As I Am - Detangling Conditioner

Reference: ASIAM 12

Brand: As I am

As I Am - Classic - Detangling Conditioner

As I Am Detangling Conditioner Leave-In Tangle Releaser Tame Your Tangles. Make Shampoo Day A Happy Day. As much as we love our natural-textured hair, the job of detangling can be quite a chore.

€13.28

Disponible

As I Am - Hydration Elation

Reference: ASIAM9

Brand: As I am

As I Am - Classic - Hydration Elation

As I Am Hydration Elation Conditioner  Intensive Conditioner : immerse your Coils and Curls in moisture and emollients.  Keep them strong and in good repair.  Scheduled maintenance with this deep-down hydrating and fortifying treatment is a must for strong, shiny, soft, springy coils and curls.

€14.60

Disponible

As I Am - Double Butter Cream

Reference: ASIAM4

Brand: As I am

As I Am - Classic - DoubleButter Cream 16oz

As I Am Double Butter Cream Moisture is essential for great natural coils and curls. When your hair feels a bit rough and dry, and looks that way too, this is the jar to reach for.

€25.18

Disponible

As I Am Double Butter Cream 8oz

Reference: ASIAM2A

Brand: As I am

As I Am - Classic - DoubleButter Cream 8oz

Rich Daily moisturizing cream for dry hair, Leave-in treatment with a generous and voluptuous texture, DoubleButter Cream revitalizes, softens the material and makes it malleable as desired.  DoubleButter Cream from As I Am is also particularly suitable for thick hair ! Rich in emollients, the moisturizing cream gives softness to twists and curls...

€13.85

In stock

As I Am - Moisture Milk

Reference: ASIAM7

Brand: As I am

As I Am - Classic - Moisture Milk

As I Am Moisture Milk Daily Hair Revitalizer Drink Up, Thirsty Hair! Look Alive, Dry Coils ! Ah, Moisture ! Essential for making natural coils and curls spring into beautiful ! When your hair craves added hydration, nourish your hair with a daily serving of Moisture Milk.  It's loaded with some of nature's best emollients to make your hair smile.

€14.98

Disponible

As I Am So Much Moisture

Reference: ASIAM8

Brand: As I am

As I Am - Classic - Moisture Milk

As I Am So Much Moisture  Hydrating Lotion.  A modern customized glycerin-infused moisturizer for severely dehydrated hair.  Natural textured hair is beautiful hair, but it also tends to lack moisture.  When hair is dehydrated, it looks dull, feels rough, is difficult to style and resists efforts to define the coil pattern. ...

€12.85

Disponible

As I Am - Classic - Twist Defining Cream - 16oz

Reference: ASIAM5-16oz

Brand: As I am

As I Am - Classic - Twist Defining Cream - 16oz

Curl Definition cream designed for very textured hair, it allows to make twists out and twists shiny and well defined. Enriched with Castor oil, Shea butter and Beetroot extract, As I Am Twist Defining Cream stimulates hair growth, provides hydration and suppleness to hair. As I Am Curl Defining Cream instantly penetrates deep into the hair fiber, even...

€20.98

In stock

As I Am - Curling Jelly - 16oz

Reference: ASIAM3

Brand: As I am

As I Am - Classic - Curling Jelly - 16oz

As I Am Curling Jelly  What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy ! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days.Contains natural ingredients your hair loves and none of the ingredients it doesn't.

€21.25

Disponible

As I Am - Long and Luxe Strengthening Shampoo

Reference: ASIAM13

Brand: As I am

As I Am - Long and Luxe - Strengthening Shampoo

As I Am Long and Luxe Strengthening Shampoo Cleanses hair and scalp gently and adds moisture. Reduces tangles and combing damage. Strengthens hair for longer hair lengths.

€14.28

Disponible

As I Am - Long And Luxe Strengthening Conditioner

Reference: ASIAM15

Brand: As I am

As I Am - Long And Luxe - Strengthening Conditioner

As I Am Long and Luxe Strengthening Conditioner This leave-in conditioner without rinsing is the step before using styling gels or creams.  It acts as a foundation on your hair and allows optimal hydration while strengthening the hair fiber.  A creamy texture and natural composition characterize this leave-in treatment.  Leave-in is...

€12.89

In stock

As I Am - Long and Luxe GroWash

Reference: ASIAM14

Brand: As I am

As I Am - Long and Luxe - GroWash

As I Am Curling Jelly What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy ! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days.Contains natural ingredients your hair loves and none of the ingredients it doesn't.

€13.07

Disponible

As I Am - Long And Luxe Curl Enhancing Smoothie

Reference: ASIAM23

Brand: As I am

As I Am - Long And Luxe - Curl Enhancing Smoothie

Curl Defining Creme delivers high definition twists and twist-out styles that are smooth, soft and shiny. This frizz-fighting, no flake, formula moisturizes and conditions. Light weight, hydrating formula – No residue build up with this.

€14.28

In stock

Showing 1-30 of 44 item(s)

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