As I Am Coconut CoWash You already know it and your hair can feel it ! CoWashing is the way to cleanse your hair most of the time. This light no-suds conditioning cream...

As I Am Detangling Conditioner Leave-In Tangle Releaser Tame Your Tangles.  Make Shampoo Day A Happy Day.  As much as we love our natural-textured hair, the job of detangling can be quite a chore.

As I Am Hydration Elation Conditioner  Intensive Conditioner : immerse your Coils and Curls in moisture and emollients.  Keep them strong and in good repair.  Scheduled maintenance with this deep-down hydrating and fortifying...

As I Am Double Butter Cream Moisture is essential for great natural coils and curls. When your hair feels a bit rough and dry, and looks that way too, this is the jar to reach for. <span...

Rich Daily moisturizing cream for dry hair, Leave-in treatment with a generous and voluptuous texture, DoubleButter Cream revitalizes, softens the material and makes it malleable as desired.&nbsp; DoubleButter Cream from As I Am is also particularly suitable for thick hair ! Rich in emollients, the moisturizing cream gives softness to twists and curls which become supple, shiny,...

As I Am Moisture Milk Daily Hair Revitalizer Drink Up, Thirsty Hair! Look Alive, Dry Coils ! Ah, Moisture ! Essential for making natural coils and curls spring into beautiful...

As I Am So Much Moisture  Hydrating Lotion.  A modern customized glycerin-infused moisturizer for severely dehydrated hair.  Natural textured hair is beautiful hair, but it also tends to lack moisture.  When hair is dehydrated, it...

Curl Definition cream designed for very textured hair, it allows to make twists out and twists shiny and well defined.  Enriched with Castor oil, Shea butter and Beetroot extract, As I Am Twist Defining Cream stimulates hair growth, provides hydration and suppleness to hair. ...

As I Am Curling Jelly  What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy ! Whatever your hair length, your style will be distinctly beautiful...

As I Am Long and Luxe Strengthening Shampoo <li...

As I Am Long and Luxe Strengthening Conditioner This leave-in conditioner without rinsing is the step before using styling gels or creams.  It acts as a foundation on your hair and allows optimal hydration while strengthening the...

As I Am Curling Jelly  What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy ! Whatever your hair length, your style will be distinctly beautiful...

Curl Defining Creme delivers high definition twists and twist-out styles that are smooth, soft and shiny.  This frizz-fighting, no flake, formula moisturizes and conditions.  Light weight, hydrating formula – No residue build up with this. <div...

This leave-in treatment strengthens the hair shaft to stop breakage, it stimulates growth, smoothes cuticles, helps detangle and facilitates styling. Formulated with Shea Butter, Jojoba Oil and Coconut Oil, As I Am Long and Luxe Gro Yogurt Pomegranate &amp; Passion fruit Leave-In Conditioner repairs weakened hair, reduces breakage and adds shine. Thanks...

Fortifying hair treatment, this serum fortifies the hair shaft, activates growth and deeply nourishes. Formulated with Biotin, Phytosterols, Aloe Vera, Pomegranate Juice, Pomegranate and Palm Butter, As I Am Long and Luxe Scalp Serum conditions hair, stimulates growth, soothes the scalp, reduces breakage, fights frizz and split ends and deeply hydrates.  Designed for hair types 3...

Edge straightening gel to style and fix hair and contours with precision.  Enriched with Shea Butter, Jamaican Black Castor Oil and Keratin, As I Am Long and Luxe GroEdges protects against environmental aggressors, nourishes, reduces breakage and fights frizz. Promotes healthy hair growth while flattening fine hair around the head without leaving residue....

This treatment oil strengthens the hair, promotes hair growth, moisturizes and nourishes the scalp.&nbsp; Formulated with Pomegranate oil, Passion fruit oil and Jamaican black castor oil.&nbsp; As I Am Long and Luxe Pomegranate &amp; Passion fruit Grohair oil stimulates growth, deeply moisturizes hair, strengthens and repairs hair weakened against...

As I Am Born Curly Avocado Shea Cowash is a gentle cleansing treatment with Aloe Vera, Avocado Oil and Shea Butter.  Gently cleanses, hydrates and nourishes hair while ridding it of impurities.  Does your child have fine and...

Gentle and nourishing 2-in-1 cleansing care specially designed for babies and children.   As I Am Born Curly Aloe Shampoo And Wash deeply cleanses the skin and hair without stinging the eyes while preserving the...

Nourishing leave-in treatment that completely restores moisture to the curly, frizzy and frizzy hair of your babies and children. &nbsp; As I Am Born Curly Argan Leave-in Conditioner And...

Nourishing Curl Defining Jelly for Babies and Kids, As I Am Born Curly Curl Defining Jelly deeply hydrates hair from root to tip, perfectly defines curls and holds them in place while...

Creamy cleansing treatment, As I Am - Restore and Repair - Jamaican Black Castor Oil Shampoo is infused with oils to find a perfectly clean scalp and hair, ready for the rest of your hair routine ! This shampoo, also rich...

Ideal for no-poo enthusiasts, this As I Am - Restore and Repair - Jamaican Black Castor Oil Cowash cleansing conditioner with natural ingredients moisturizes and protects your hair types 3-4 while removing residue....

Jamaican Black Castor Oil with Vitamin C&amp;E&nbsp; As I Am - Jamaican Black Castor Oil - Moisturizing Masque Discover this intense hydrating mask from AS I AM that enriches dehydrated...