The Neutralizing Shampoo helps restore the pH of the hair after a chemical service (straightening, coloring) and or neutralize reflections. It has several features :

Neutralization after coloring :

The neutralizing shampoo is suitable for colored blonde hair or for blondes and natural blondes.  Blonde hair tends to turn yellow due to exposure to the sun, pollution, cigarettes...the particularity of the shampoo is that it neutralizes yellow and orange reflections, thanks to its blue, silver or purple pigments depending on the brand.  It thus makes it possible to invigorate the blonde color, to keep the coldness of blonde, gray, etc. and to preserve light and pastel colors.  Very drying, we advise you to follow the instructions for use of the shampoo and finish your routine with a moisturizer of your choice.

Nutralizing after straightening :

Neutralizing shampoo is part of the straightening process to prepare the hair fiber for straightening and completely removes straightening residue. This is a very important step ! Please follow the brand and product specific usage instructions.