Affirm is a hair straightening brand from Avlon for frizzy, curly hair.  Avlon offers two Affirm and Affirm Fiberguard straighteners.  Affirm relaxer care has exceptional straightening properties.  Thanks to its innovative formula, Affirm naturally and perfectly relaxes curly and frizzy hair, fragile and fine, with maximum security.   Affirm hair straighteners retain up to 81% of the elasticity of the hair fiber, thus limiting the breakage.  Thanks to its blend of exotic ingredients (Argan, Cupuaçu and Pequi oils)  Affirm relaxer nourishes and moisturizes the hair during the straightening process and restores vigor and vitality !

Active filters

Avlon Affirm Protecto
Affirm Protecto is the first essential step to be applied before any straightening, coloring or bleaching of the entire length...
€14.98
Avlon Affirm Protecto
€14.98
Avlon Affirm Protecto
      Affirm Protecto is the first essential step to be applied before any straightening, coloring or bleaching of the entire length of the hair.  Affirm Protecto protects the hair during the straightening and bleaching proces s.  This...
      €14.98
      Avlon Affirm Protecto
      Affirm Protecto is the first essential step to be applied before any straightening, coloring or bleaching of the entire length of the hair.  Affirm Protecto protects the hair during the straightening and bleaching proces s.  This...
      €14.98
      • New
      Affirm Gentle Assurance - Scalp Protector
      This treatment is specially designed to protect the scalp before applying a relaxer. Its gentle formula forms a protective barrier that...
      €15.78
      Affirm Gentle Assurance - Scalp Protector
      • New
      Affirm Gentle Assurance - Scalp Protector
      • New
        This treatment is specially designed to protect the scalp before applying a relaxer. Its gentle formula forms a protective barrier that reduces irritation and burning sensations while maintaining scalp hydration. Enriched with soothing oils and nourishing agents, it preserves the balance of sensitive scalps and minimizes chemical aggression. Easy to apply, Affirm...
        €15.78
        Affirm Gentle Assurance - Scalp Protector
        • New
        This treatment is specially designed to protect the scalp before applying a relaxer. Its gentle formula forms a protective barrier that reduces irritation and burning sensations while maintaining scalp hydration. Enriched with soothing oils and nourishing agents, it preserves the balance of sensitive scalps and minimizes chemical aggression. Easy to apply, Affirm...
        €15.78
        • New
        Affirm Sensitive Scalp Creme Relaxer 20 packs
        Relaxer for sensitive scalps is enriched with keratin, hydrolysed keratin and argan oil.   Affirm Sensitive Scalp Creme Relaxer...
        €178.96
        Affirm Sensitive Scalp Creme Relaxer 20 packs
        • New
        Affirm Sensitive Scalp Creme Relaxer 20 packs
        • New
          Relaxer for sensitive scalps is enriched with keratin, hydrolysed keratin and argan oil.   Affirm Sensitive Scalp Creme Relaxer is designed to effectively straighten hair while minimising scalp irritation.  Keratin strengthens the hair fibre, while hydrolysed keratin...
          €178.96
          Affirm Sensitive Scalp Creme Relaxer 20 packs
          • New
          Relaxer for sensitive scalps is enriched with keratin, hydrolysed keratin and argan oil.   Affirm Sensitive Scalp Creme Relaxer is designed to effectively straighten hair while minimising scalp irritation.  Keratin strengthens the hair fibre, while hydrolysed keratin...
          €178.96
          • New
          Affirm Sensitive Scalp Creme Relaxer 1 application
          Straightening treatment for sensitive scalps is specially formulated to smooth hair while respecting scalp sensitivity ....
          €15.98
          Affirm Sensitive Scalp Creme Relaxer 1 application
          • New
            Straightening treatment for sensitive scalps is specially formulated to smooth hair while respecting scalp sensitivity . Enriched with hydrolyzed keratin, argan oil, and Theobroma grandiflorum seed butter, this treatment provides a moisturizing and nourishing effect, strengthening...
            €15.98
            Affirm Sensitive Scalp Creme Relaxer 1 application
            • New
            Straightening treatment for sensitive scalps is specially formulated to smooth hair while respecting scalp sensitivity . Enriched with hydrolyzed keratin, argan oil, and Theobroma grandiflorum seed butter, this treatment provides a moisturizing and nourishing effect, strengthening...
            €15.98
            Affirm Sensitive Scalp Creme Relaxer - 4 packs
            Relaxer for sensitive scalp , it smoothes the hair 100%, reduces breakage during the straightening process and provides...
            €57.50
            Affirm Sensitive relaxer kit 4 applications
                Relaxer for sensitive scalp , it smoothes the hair 100%, reduces breakage during the straightening process and provides stiffness and moisture . <a...
                €57.50
                Affirm Sensitive relaxer kit 4 applications
                Relaxer for sensitive scalp , it smoothes the hair 100%, reduces breakage during the straightening process and provides stiffness and moisture . <a...
                €57.50
                • New
                Affirm Argan Relaxer Normal
                Relaxer for normal hair with Argan oil and Keratin.&nbsp; Specially designed to tame the most unruly hair, this treatment transforms...
                €53.98
                Affirm Argan Relaxer Normal
                • New
                €53.98
                Affirm Argan Relaxer Normal
                • New
                  Relaxer for normal hair with Argan oil and Keratin.&nbsp; Specially designed to tame the most unruly hair, this treatment transforms tight curls and frizz into smooth, silky hair.&nbsp; The Affirm Argan Relaxer formula penetrates deep into the hair fiber, delicately realigning the bonds.&nbsp; Argan oil, known for its nourishing and restorative properties, strengthens, hydrates...
                  €53.98
                  Affirm Argan Relaxer Normal
                  • New
                  Relaxer for normal hair with Argan oil and Keratin.&nbsp; Specially designed to tame the most unruly hair, this treatment transforms tight curls and frizz into smooth, silky hair.&nbsp; The Affirm Argan Relaxer formula penetrates deep into the hair fiber, delicately realigning the bonds.&nbsp; Argan oil, known for its nourishing and restorative properties, strengthens, hydrates...
                  €53.98
                  • New
                  Affirm Argan Relaxer Resistant
                  Straightener for resistant hair, enriched with argan oil and keratin. Specially designed to tame even the most unruly hair, this...
                  €53.98
                  Affirm Argan Relaxer Resistant
                  • New
                  €53.98
                  Affirm Argan Relaxer Resistant
                  • New
                    Straightener for resistant hair, enriched with argan oil and keratin. Specially designed to tame even the most unruly hair, this treatment transforms tight curls and frizz into smooth, silky hair.&nbsp; The formula of Affirm Argan Relaxer penetrates deep into the hair fibre, gently realigning the...
                    €53.98
                    Affirm Argan Relaxer Resistant
                    • New
                    Straightener for resistant hair, enriched with argan oil and keratin. Specially designed to tame even the most unruly hair, this treatment transforms tight curls and frizz into smooth, silky hair.&nbsp; The formula of Affirm Argan Relaxer penetrates deep into the hair fibre, gently realigning the...
                    €53.98
                    • New
                    Affirm - Positive Link Conditioner 32oz
                    Revitalizing conditioner for relaxed hair is specially designed to restore pH balance. Formulated with Argan, Pequi, and Buriti...
                    €45.98
                    Affirm - Positive Link Conditioner 32oz
                    • New
                    Affirm - Positive Link Conditioner 32oz
                    • New
                      Revitalizing conditioner for relaxed hair is specially designed to restore pH balance. Formulated with Argan, Pequi, and Buriti oils, enhanced with keratin and ceramides to rebuild and deeply hydrate. Fruit extracts add vitamins and antioxidants, improving overall hair health. Avlon Affirm Positive Link Conditioner helps...
                      €45.98
                      Affirm - Positive Link Conditioner 32oz
                      • New
                      Revitalizing conditioner for relaxed hair is specially designed to restore pH balance. Formulated with Argan, Pequi, and Buriti oils, enhanced with keratin and ceramides to rebuild and deeply hydrate. Fruit extracts add vitamins and antioxidants, improving overall hair health. Avlon Affirm Positive Link Conditioner helps...
                      €45.98
                      • New
                      Affirm Positive Link Conditioner 455g
                      The repairing hair care treatment is specially designed to strengthen, hydrate, and protect the hair fiber. Enriched with...
                      €30.98
                      Affirm Positive Link Conditioner 455g
                      • New
                      €30.98
                      Affirm Positive Link Conditioner 455g
                      • New
                        The repairing hair care treatment is specially designed to strengthen, hydrate, and protect the hair fiber. Enriched with hydrolyzed keratin , it...
                        €30.98
                        Affirm Positive Link Conditioner 455g
                        • New
                        The repairing hair care treatment is specially designed to strengthen, hydrate, and protect the hair fiber. Enriched with hydrolyzed keratin , it...
                        €30.98
                        • New
                        Affirm Normalizing Shampoo
                        The Neutralizing Shampoo is specially designed to restore pH balance after relaxing treatments while deeply hydrating and...
                        €20.28
                        Avlon Affirm Normalizing Shampoo
                        • New
                        €20.28
                        Avlon Affirm Normalizing Shampoo
                        • New
                          The Neutralizing Shampoo is specially designed to restore pH balance after relaxing treatments while deeply hydrating and nourishing ...
                          €20.28
                          Avlon Affirm Normalizing Shampoo
                          • New
                          The Neutralizing Shampoo is specially designed to restore pH balance after relaxing treatments while deeply hydrating and nourishing ...
                          €20.28
                          Affirm 5 in 1 Reconstructor
                          Repairing care for sensitized hair . It revitalizes, realigns cuticles and minimizes breakage. Enriched with Keratin and...
                          €25.94
                          Affirm 5 in 1 Reconstructor
                          €25.94
                          Affirm 5 in 1 Reconstructor
                              Repairing care for sensitized hair . It revitalizes, realigns cuticles and minimizes breakage. Enriched with Keratin and Shea Butter,<a...
                              €25.94
                              Affirm 5 in 1 Reconstructor
                              Repairing care for sensitized hair . It revitalizes, realigns cuticles and minimizes breakage. Enriched with Keratin and Shea Butter,<a...
                              €25.94
                              Affirm Fiberguard - Sensitive Scalp Creme Relaxer 1 Application
                              A relaxer for sensitive scalps , it preserves up to 40% of the hair's strength compared to traditional relaxers. Formulated with...
                              €14.98
                              Affirm Fiberguard Sensitive Scalp Creme Relaxer 1 application
                                  A relaxer for sensitive scalps , it preserves up to 40% of the hair's strength compared to traditional relaxers. Formulated with an exclusive Avlon Complex (FSC), <a...
                                  €14.98
                                  Affirm Fiberguard Sensitive Scalp Creme Relaxer 1 application
                                  A relaxer for sensitive scalps , it preserves up to 40% of the hair's strength compared to traditional relaxers. Formulated with an exclusive Avlon Complex (FSC), <a...
                                  €14.98
                                  Affirm Fiberguard Sensitive Scalp Relaxer 9 pack
                                  A relaxer for sensitive scalps formulated with an exclusive complex, Affirm Fiberguard Sensitive Scalp Creme Relaxer...
                                  €89.46
                                  Affirm Fiberguard Sensitive Scalp Creme Relaxer 9 applications
                                      A relaxer for sensitive scalps formulated with an exclusive complex, Affirm Fiberguard Sensitive Scalp Creme Relaxer strengthens and adds elasticity. Ideal for straightening colored or...
                                      €89.46
                                      Affirm Fiberguard Sensitive Scalp Creme Relaxer 9 applications
                                      A relaxer for sensitive scalps formulated with an exclusive complex, Affirm Fiberguard Sensitive Scalp Creme Relaxer strengthens and adds elasticity. Ideal for straightening colored or...
                                      €89.46
                                      Affirm Fiberguard Resistant Creme Relaxer
                                      Relaxer for colored hair , and for damaged hair, it does not dry out and brings moisture. Affirm Fiberguard Creme relaxer...
                                      €59.98
                                      Affirm Fiberguard Creme Relaxer Resistant 1.820kg
                                          Relaxer for colored hair , and for damaged hair, it does not dry out and brings moisture. Affirm Fiberguard Creme relaxer penetrates quickly, relaxes evenly and rinses out quickly. Ideal for color-treated...
                                          €59.98
                                          Affirm Fiberguard Creme Relaxer Resistant 1.820kg
                                          Relaxer for colored hair , and for damaged hair, it does not dry out and brings moisture. Affirm Fiberguard Creme relaxer penetrates quickly, relaxes evenly and rinses out quickly. Ideal for color-treated...
                                          €59.98
                                          Affirm Fiberguard - Normal Creme Relaxer
                                          Affirm Fiberguard Creme Relaxer Normal is a relaxer formulated for normal hair. It preserves up to 81% more hair strength and...
                                          €59.98
                                          Affirm Fiberguard Creme Relaxer normal 1.820kg
                                              Affirm Fiberguard Creme Relaxer Normal is a relaxer formulated for normal hair. It preserves up to 81% more hair strength and is...
                                              €59.98
                                              Affirm Fiberguard Creme Relaxer normal 1.820kg
                                              Affirm Fiberguard Creme Relaxer Normal is a relaxer formulated for normal hair. It preserves up to 81% more hair strength and is...
                                              €59.98
                                              Affirm Fiberguard - Normalizing Shampoo
                                              Neutralizing shampoo that restores the pH balance of hair that has just been relaxed. A moisturizing formula, Affirm Fiberguard...
                                              €30.98
                                              Affirm Fiberguard normalizing shampoo
                                                  Neutralizing shampoo that restores the pH balance of hair that has just been relaxed. A moisturizing formula, Affirm Fiberguard Normalizing...
                                                  €30.98
                                                  Affirm Fiberguard normalizing shampoo
                                                  Neutralizing shampoo that restores the pH balance of hair that has just been relaxed. A moisturizing formula, Affirm Fiberguard Normalizing...
                                                  €30.98
                                                  Affirm Fiberguard Sustenance Fortifying Treatment
                                                  Sustenance® Fortifying Treatment (Step 3) is an advanced, high performance conditioner that contains Fiber Strengthening Complex...
                                                  €49.98
                                                  Affirm Fiberguard Sustenance
                                                      Sustenance® Fortifying Treatment (Step 3) is an advanced, high performance conditioner that contains Fiber Strengthening Complex (FSC), a revolutionary conditioning complex exclusive to Avlon that penetrates deep...
                                                      €49.98
                                                      Affirm Fiberguard Sustenance
                                                      Sustenance® Fortifying Treatment (Step 3) is an advanced, high performance conditioner that contains Fiber Strengthening Complex (FSC), a revolutionary conditioning complex exclusive to Avlon that penetrates deep...
                                                      €49.98
                                                      AffirmCare MoisturRight Nourishing Shampoo - 950ml
                                                      A rich, conditioning shampoo that lathers beautifully as it cleans and detangles hair. Features Sulfate free...
                                                      €42.98
                                                      Nourishing Shampoo - Affirm MoisturRight
                                                          A rich, conditioning shampoo that lathers beautifully as it cleans and detangles hair. Features ...
                                                          €42.98
                                                          Nourishing Shampoo - Affirm MoisturRight
                                                          A rich, conditioning shampoo that lathers beautifully as it cleans and detangles hair. Features ...
                                                          €42.98
                                                          AffirmCare MoisturRight Nourishing Conditioner - 950ml
                                                          Affirm Moisturight Nourishing Conditioner A rich, luxurious treatment for dry, damaged hair that moisturizes and nourished...
                                                          €41.98
                                                          Affirm MoisturRight Nourishing conditioner
                                                              Affirm Moisturight Nourishing Conditioner A rich, luxurious treatment for dry, damaged hair that moisturizes and nourished every hair strand from inside out.
                                                              €41.98
                                                              Affirm MoisturRight Nourishing conditioner
                                                              Affirm Moisturight Nourishing Conditioner A rich, luxurious treatment for dry, damaged hair that moisturizes and nourished every hair strand from inside out.
                                                              €41.98
                                                              AffirmCare MoisturRight Hair Repair Masque
                                                              Designed for dry, damaged hair, Avlon AffirmCare - MoisturRight - Hair Repair Mask with Keratin and rich in natural ingredients,...
                                                              €26.98
                                                              AffirmCare MoisturRight Hair Repair Masque
                                                                  Designed for dry, damaged hair, Avlon AffirmCare - MoisturRight - Hair Repair Mask with Keratin and rich in natural ingredients, such as Royal Jelly and Buriti Oil, deeply moisturises and promotes hair growth. Affirm MoisturRight high-concentration repair and nourishing mask provides in-depth treatment.&nbsp;...
                                                                  €26.98
                                                                  AffirmCare MoisturRight Hair Repair Masque
                                                                  Designed for dry, damaged hair, Avlon AffirmCare - MoisturRight - Hair Repair Mask with Keratin and rich in natural ingredients, such as Royal Jelly and Buriti Oil, deeply moisturises and promotes hair growth. Affirm MoisturRight high-concentration repair and nourishing mask provides in-depth treatment.&nbsp;...
                                                                  €26.98