Affirm – Professional Haircare for Textured Hair

Affirm is a leading brand in professional haircare, renowned for its expertise in textured hair—including curly, coily and kinky hair types. Trusted by salons worldwide, Affirm helps achieve strong, hydrated and radiant hair.

Powered by innovative formulas and high‑quality ingredients, Affirm targets the needs of dry, damaged or fragile hair. The technology blends keratin to reinforce the fiber, nourishing plant oils for deep care, and hydrating agents to keep hair supple and elastic.

Affirm Lines

  • Affirm: professional range for smoothing and deep care of textured hair.
  • Affirm Fiberguard: crafted to protect and strengthen hair sensitized by chemical services, helping reduce breakage.
  • AffirmCare: maintenance line to nourish, hydrate and protect daily, extending salon‑quality results.

Choosing Affirm means combining performance, safety and respect for the hair’s natural texture. Expect hair that’s stronger, softer, shinier and easier to style from the first use.

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Avlon Affirm Protecto
Affirm Protecto is the first essential step to be applied before any straightening, coloring or bleaching of the entire length of the hair.  Affirm Protecto protects the hair during the straightening and bleaching proces s.  This vital product, which...
€16.98
Avlon Affirm Protecto
€16.98
Avlon Affirm Protecto
      Affirm Protecto is the first essential step to be applied before any straightening, coloring or bleaching of the entire length of the hair.  Affirm Protecto protects the hair during the straightening and bleaching proces s.  This...
      €16.98
      Avlon Affirm Protecto
      Affirm Protecto is the first essential step to be applied before any straightening, coloring or bleaching of the entire length of the hair.  Affirm Protecto protects the hair during the straightening and bleaching proces s.  This...
      €16.98
      • New
      Affirm Gentle Assurance - Scalp Protector
      This treatment is specially designed to protect the scalp before applying a relaxer. Its gentle formula forms a protective barrier that reduces irritation and burning sensations while maintaining scalp hydration. Enriched with soothing oils and nourishing agents, it preserves...
      €15.78
      Affirm Gentle Assurance - Scalp Protector
      • New
      Affirm Gentle Assurance - Scalp Protector
      • New
        This treatment is specially designed to protect the scalp before applying a relaxer. Its gentle formula forms a protective barrier that reduces irritation and burning sensations while maintaining scalp hydration. Enriched with soothing oils and nourishing agents, it preserves the balance of sensitive scalps and minimizes chemical aggression. Easy to apply, Affirm...
        €15.78
        Affirm Gentle Assurance - Scalp Protector
        • New
        This treatment is specially designed to protect the scalp before applying a relaxer. Its gentle formula forms a protective barrier that reduces irritation and burning sensations while maintaining scalp hydration. Enriched with soothing oils and nourishing agents, it preserves the balance of sensitive scalps and minimizes chemical aggression. Easy to apply, Affirm...
        €15.78
        • New
        Affirm Sensitive Scalp Creme Relaxer 1 application
        Straightening treatment for sensitive scalps is specially formulated to smooth hair while respecting scalp sensitivity . Enriched with hydrolyzed keratin, argan oil, and Theobroma grandiflorum seed butter, this treatment provides a moisturizing and nourishing effect,...
        €14.75
        Affirm Sensitive Scalp Creme Relaxer 1 application
        • New
          Straightening treatment for sensitive scalps is specially formulated to smooth hair while respecting scalp sensitivity . Enriched with hydrolyzed keratin, argan oil, and Theobroma grandiflorum seed butter, this treatment provides a moisturizing and nourishing effect, strengthening...
          €14.75
          Affirm Sensitive Scalp Creme Relaxer 1 application
          • New
          Straightening treatment for sensitive scalps is specially formulated to smooth hair while respecting scalp sensitivity . Enriched with hydrolyzed keratin, argan oil, and Theobroma grandiflorum seed butter, this treatment provides a moisturizing and nourishing effect, strengthening...
          €14.75
          Affirm Sensitive Scalp Creme Relaxer - 4 packs
          Relaxer for sensitive scalp , it smoothes the hair 100%, reduces breakage during the straightening process and provides stiffness and moisture . Avlon Affirm Sensitive Scalp Creme Relaxer is a relaxer formulated with Argan oil and Pequi.  It provides a...
          €60.98
          Affirm Sensitive Scalp Creme Relaxer - 4 packs
              Relaxer for sensitive scalp , it smoothes the hair 100%, reduces breakage during the straightening process and provides stiffness and moisture . <a...
              €60.98
              Affirm Sensitive Scalp Creme Relaxer - 4 packs
              Relaxer for sensitive scalp , it smoothes the hair 100%, reduces breakage during the straightening process and provides stiffness and moisture . <a...
              €60.98
              Affirm Sensitive Scalp Relaxer 9 packs
              Affirm Sensitive Scalp Creme Relaxer Affirm Sensitive Scalp Relaxer 's revolutionary formula retains up to 76% of fiber elasticity while superably relaxing the hair. Especially formulated for people prone to scalp irritation or with dry hair and scalp.
              €69.98
              Affirm Sensitive Scalp Relaxer 9 packs
              €69.98
              Affirm Sensitive Scalp Relaxer 9 packs
                  Affirm Sensitive Scalp Creme Relaxer <a...
                  €69.98
                  Affirm Sensitive Scalp Relaxer 9 packs
                  Affirm Sensitive Scalp Creme Relaxer <a...
                  €69.98
                  • New
                  Affirm Sensitive Scalp Dry & Itchy Relaxer - Hair Relaxer for Sensitive and Itchy Scalp - 9 pcsk
                  This relaxer has been specially designed to gently straighten the hair while respecting sensitive and itchy scalps . Its formula, enriched with soothing agents, reduces irritation and protects the hair fiber, ensuring uniform straightening without compromising hair...
                  €69.98
                  ffirm Dry & Itchy Relaxer – Hair Relaxer for Sensitive, Itchy Scalp
                  • New
                    This relaxer has been specially designed to gently straighten the hair while respecting sensitive and itchy scalps . Its formula, enriched with soothing agents, reduces irritation and...
                    €69.98
                    ffirm Dry & Itchy Relaxer – Hair Relaxer for Sensitive, Itchy Scalp
                    • New
                    This relaxer has been specially designed to gently straighten the hair while respecting sensitive and itchy scalps . Its formula, enriched with soothing agents, reduces irritation and...
                    €69.98
                    • New
                    Affirm Sensitive Scalp Creme Relaxer 20 packs
                    Relaxer for sensitive scalps is enriched with keratin, hydrolysed keratin and argan oil. &nbsp; Affirm Sensitive Scalp Creme Relaxer is designed to effectively straighten hair while minimising scalp irritation.&nbsp; Keratin strengthens the hair fibre, while hydrolysed...
                    €178.96
                    Affirm Sensitive Scalp Creme Relaxer 20 packs
                    • New
                    Affirm Sensitive Scalp Creme Relaxer 20 packs
                    • New
                      Relaxer for sensitive scalps is enriched with keratin, hydrolysed keratin and argan oil. &nbsp; Affirm Sensitive Scalp Creme Relaxer is designed to effectively straighten hair while minimising scalp irritation.&nbsp; Keratin strengthens the hair fibre, while hydrolysed keratin...
                      €178.96
                      Affirm Sensitive Scalp Creme Relaxer 20 packs
                      • New
                      Relaxer for sensitive scalps is enriched with keratin, hydrolysed keratin and argan oil. &nbsp; Affirm Sensitive Scalp Creme Relaxer is designed to effectively straighten hair while minimising scalp irritation.&nbsp; Keratin strengthens the hair fibre, while hydrolysed keratin...
                      €178.96
                      • New
                      Affirm Argan Relaxer Normal
                      Relaxer for normal hair with Argan oil and Keratin.&nbsp; Specially designed to tame the most unruly hair, this treatment transforms tight curls and frizz into smooth, silky hair.&nbsp; The Affirm Argan Relaxer formula penetrates deep into the hair fiber, delicately...
                      €53.98
                      Affirm Argan Relaxer Normal
                      • New
                      €53.98
                      Affirm Argan Relaxer Normal
                      • New
                        Relaxer for normal hair with Argan oil and Keratin.&nbsp; Specially designed to tame the most unruly hair, this treatment transforms tight curls and frizz into smooth, silky hair.&nbsp; The Affirm Argan Relaxer formula penetrates deep into the hair fiber, delicately realigning the bonds.&nbsp; Argan oil, known for its nourishing and restorative properties, strengthens, hydrates...
                        €53.98
                        Affirm Argan Relaxer Normal
                        • New
                        Relaxer for normal hair with Argan oil and Keratin.&nbsp; Specially designed to tame the most unruly hair, this treatment transforms tight curls and frizz into smooth, silky hair.&nbsp; The Affirm Argan Relaxer formula penetrates deep into the hair fiber, delicately realigning the bonds.&nbsp; Argan oil, known for its nourishing and restorative properties, strengthens, hydrates...
                        €53.98
                        • New
                        Affirm Argan Relaxer Resistant
                        Straightener for resistant hair, enriched with argan oil and keratin. Specially designed to tame even the most unruly hair, this treatment transforms tight curls and frizz into smooth, silky hair.&nbsp; The formula of Affirm Argan Relaxer penetrates deep into the hair...
                        €53.98
                        Affirm Argan Relaxer Resistant
                        • New
                        €53.98
                        Affirm Argan Relaxer Resistant
                        • New
                          Straightener for resistant hair, enriched with argan oil and keratin. Specially designed to tame even the most unruly hair, this treatment transforms tight curls and frizz into smooth, silky hair.&nbsp; The formula of Affirm Argan Relaxer penetrates deep into the hair fibre, gently realigning the...
                          €53.98
                          Affirm Argan Relaxer Resistant
                          • New
                          Straightener for resistant hair, enriched with argan oil and keratin. Specially designed to tame even the most unruly hair, this treatment transforms tight curls and frizz into smooth, silky hair.&nbsp; The formula of Affirm Argan Relaxer penetrates deep into the hair fibre, gently realigning the...
                          €53.98
                          • New
                          Affirm - Positive Link Conditioner 32oz
                          Revitalizing conditioner for relaxed hair is specially designed to restore pH balance. Formulated with Argan, Pequi, and Buriti oils, enhanced with keratin and ceramides to rebuild and deeply hydrate. Fruit extracts add vitamins and antioxidants, improving overall hair...
                          €45.98
                          Affirm - Positive Link Conditioner 32oz
                          • New
                          Affirm - Positive Link Conditioner 32oz
                          • New
                            Revitalizing conditioner for relaxed hair is specially designed to restore pH balance. Formulated with Argan, Pequi, and Buriti oils, enhanced with keratin and ceramides to rebuild and deeply hydrate. Fruit extracts add vitamins and antioxidants, improving overall hair health. Avlon Affirm Positive Link Conditioner helps...
                            €45.98
                            Affirm - Positive Link Conditioner 32oz
                            • New
                            Revitalizing conditioner for relaxed hair is specially designed to restore pH balance. Formulated with Argan, Pequi, and Buriti oils, enhanced with keratin and ceramides to rebuild and deeply hydrate. Fruit extracts add vitamins and antioxidants, improving overall hair health. Avlon Affirm Positive Link Conditioner helps...
                            €45.98
                            • New
                            Affirm Positive Link Conditioner 455g
                            The repairing hair care treatment is specially designed to strengthen, hydrate, and protect the hair fiber. Enriched with hydrolyzed keratin , it repairs damaged hair , prevents breakage, and enhances elasticity. Argan oil deeply nourishes, while buriti oil and...
                            €30.98
                            Affirm Positive Link Conditioner 455g
                            • New
                            €30.98
                            Affirm Positive Link Conditioner 455g
                            • New
                              The repairing hair care treatment is specially designed to strengthen, hydrate, and protect the hair fiber. Enriched with hydrolyzed keratin , it...
                              €30.98
                              Affirm Positive Link Conditioner 455g
                              • New
                              The repairing hair care treatment is specially designed to strengthen, hydrate, and protect the hair fiber. Enriched with hydrolyzed keratin , it...
                              €30.98
                              • New
                              Affirm Normalizing Shampoo
                              The Neutralizing Shampoo is specially designed to restore pH balance after relaxing treatments while deeply hydrating and nourishing the hair. Enriched with argan oil , pequi oil , and buriti oil , it helps repair the hair fiber , strengthen the hair, and prevent...
                              €20.28
                              Avlon Affirm Normalizing Shampoo
                              • New
                              €20.28
                              Avlon Affirm Normalizing Shampoo
                              • New
                                The Neutralizing Shampoo is specially designed to restore pH balance after relaxing treatments while deeply hydrating and nourishing ...
                                €20.28
                                Avlon Affirm Normalizing Shampoo
                                • New
                                The Neutralizing Shampoo is specially designed to restore pH balance after relaxing treatments while deeply hydrating and nourishing ...
                                €20.28
                                Affirm 5 in 1 Reconstructor
                                Repairing care for sensitized hair . It revitalizes, realigns cuticles and minimizes breakage. Enriched with Keratin and Shea Butter, Affirm 5 in 1 Reconstructor  is the ideal care to moisturize and nourish sensitized hair to restore vitality and shine....
                                €27.98
                                Affirm 5 in 1 Reconstructor
                                €27.98
                                Affirm 5 in 1 Reconstructor
                                    Repairing care for sensitized hair . It revitalizes, realigns cuticles and minimizes breakage. Enriched with Keratin and Shea Butter,<a...
                                    €27.98
                                    Affirm 5 in 1 Reconstructor
                                    Repairing care for sensitized hair . It revitalizes, realigns cuticles and minimizes breakage. Enriched with Keratin and Shea Butter,<a...
                                    €27.98
                                    Affirm Fiberguard - Sensitive Scalp Creme Relaxer 1 Application
                                    A relaxer for sensitive scalps , it preserves up to 40% of the hair's strength compared to traditional relaxers. Formulated with an exclusive Avlon Complex (FSC), Affirm Fiberguard Sensitive Scalp Creme &nbsp;Relaxer strengthens hair structure during straightening, and...
                                    €16.98
                                    Affirm Fiberguard - Sensitive Scalp Creme Relaxer 1 Application
                                        A relaxer for sensitive scalps , it preserves up to 40% of the hair's strength compared to traditional relaxers. Formulated with an exclusive Avlon Complex (FSC), <a...
                                        €16.98
                                        Affirm Fiberguard - Sensitive Scalp Creme Relaxer 1 Application
                                        A relaxer for sensitive scalps , it preserves up to 40% of the hair's strength compared to traditional relaxers. Formulated with an exclusive Avlon Complex (FSC), <a...
                                        €16.98
                                        Affirm Fiberguard Sensitive Scalp Relaxer 9 pack
                                        A relaxer for sensitive scalps formulated with an exclusive complex, Affirm Fiberguard Sensitive Scalp Creme Relaxer strengthens and adds elasticity. Ideal for straightening colored or damaged hair, Affirm Fiberguard Sensitive Scalp Creme Relaxer restores...
                                        €95.98
                                        Affirm Fiberguard Sensitive Scalp Creme Relaxer 9 applications
                                            A relaxer for sensitive scalps formulated with an exclusive complex, Affirm Fiberguard Sensitive Scalp Creme Relaxer strengthens and adds elasticity. Ideal for straightening colored or...
                                            €95.98
                                            Affirm Fiberguard Sensitive Scalp Creme Relaxer 9 applications
                                            A relaxer for sensitive scalps formulated with an exclusive complex, Affirm Fiberguard Sensitive Scalp Creme Relaxer strengthens and adds elasticity. Ideal for straightening colored or...
                                            €95.98
                                            Affirm Fiberguard Resistant Creme Relaxer
                                            Relaxer for colored hair , and for damaged hair, it does not dry out and brings moisture. Affirm Fiberguard Creme relaxer penetrates quickly, relaxes evenly and rinses out quickly. Ideal for color-treated hair, Affirm Color Hair Relaxer protects hair before,...
                                            €65.18
                                            Affirm Fiberguard Creme Relaxer Resistant 1.820kg
                                                Relaxer for colored hair , and for damaged hair, it does not dry out and brings moisture. Affirm Fiberguard Creme relaxer penetrates quickly, relaxes evenly and rinses out quickly. Ideal for color-treated...
                                                €65.18
                                                Affirm Fiberguard Creme Relaxer Resistant 1.820kg
                                                Relaxer for colored hair , and for damaged hair, it does not dry out and brings moisture. Affirm Fiberguard Creme relaxer penetrates quickly, relaxes evenly and rinses out quickly. Ideal for color-treated...
                                                €65.18
                                                Affirm Fiberguard - Normal Creme Relaxer
                                                Affirm Fiberguard Creme Relaxer Normal is a relaxer formulated for normal hair. It preserves up to 81% more hair strength and is less damaging than traditional relaxers. Formulated to strengthen fiber structure, Affirm Fiberguard gives more elasticity and can be...
                                                €65.18
                                                Affirm Fiberguard Creme Relaxer normal 1.820kg
                                                    Affirm Fiberguard Creme Relaxer Normal is a relaxer formulated for normal hair. It preserves up to 81% more hair strength and is...
                                                    €65.18
                                                    Affirm Fiberguard Creme Relaxer normal 1.820kg
                                                    Affirm Fiberguard Creme Relaxer Normal is a relaxer formulated for normal hair. It preserves up to 81% more hair strength and is...
                                                    €65.18
                                                    Affirm Fiberguard - Normalizing Shampoo
                                                    Neutralizing shampoo that restores the pH balance of hair that has just been relaxed. A moisturizing formula, Affirm Fiberguard Normalizing Shampoo &nbsp;ensures complete normalization after straightening and removes all residual traces of the straightening product.
                                                    €30.98
                                                    Affirm Fiberguard normalizing shampoo
                                                    Affirm Fiberguard normalizing shampoo
                                                        Neutralizing shampoo that restores the pH balance of hair that has just been relaxed. A moisturizing formula, Affirm Fiberguard Normalizing...
                                                        €30.98
                                                        Affirm Fiberguard normalizing shampoo
                                                        Neutralizing shampoo that restores the pH balance of hair that has just been relaxed. A moisturizing formula, Affirm Fiberguard Normalizing...
                                                        €30.98
                                                        Affirm Fiberguard Sustenance Fortifying Treatment
                                                        Sustenance® Fortifying Treatment (Step 3) is an advanced, high performance conditioner that contains Fiber Strengthening Complex (FSC), a revolutionary conditioning complex exclusive to Avlon that penetrates deep within the hair shaft while cuticles are open...
                                                        €49.98
                                                        Affirm Fiberguard Sustenance
                                                            Sustenance® Fortifying Treatment (Step 3) is an advanced, high performance conditioner that contains Fiber Strengthening Complex (FSC), a revolutionary conditioning complex exclusive to Avlon that penetrates deep...
                                                            €49.98
                                                            Affirm Fiberguard Sustenance
                                                            Sustenance® Fortifying Treatment (Step 3) is an advanced, high performance conditioner that contains Fiber Strengthening Complex (FSC), a revolutionary conditioning complex exclusive to Avlon that penetrates deep...
                                                            €49.98
                                                            AffirmCare MoisturRight Nourishing Shampoo - 950ml
                                                            A rich, conditioning shampoo that lathers beautifully as it cleans and detangles hair. Features Sulfate free formula. Formulated with Argan, Pequi and Buriti Oils that leave the scalp and hair moisturized and healthy. Biocomplex of Royal Jelly...
                                                            €42.98
                                                            Nourishing Shampoo - Affirm MoisturRight
                                                                A rich, conditioning shampoo that lathers beautifully as it cleans and detangles hair. Features ...
                                                                €42.98
                                                                Nourishing Shampoo - Affirm MoisturRight
                                                                A rich, conditioning shampoo that lathers beautifully as it cleans and detangles hair. Features ...
                                                                €42.98
                                                                AffirmCare MoisturRight Nourishing Conditioner - 950ml
                                                                Affirm Moisturight Nourishing Conditioner A rich, luxurious treatment for dry, damaged hair that moisturizes and nourished every hair strand from inside out.
                                                                €48.98
                                                                AffirmCare MoisturRight Nourishing Conditioner - 950ml
                                                                    Affirm Moisturight Nourishing Conditioner A rich, luxurious treatment for dry, damaged hair that moisturizes and nourished every hair strand from inside out.
                                                                    €48.98
                                                                    AffirmCare MoisturRight Nourishing Conditioner - 950ml
                                                                    Affirm Moisturight Nourishing Conditioner A rich, luxurious treatment for dry, damaged hair that moisturizes and nourished every hair strand from inside out.
                                                                    €48.98
                                                                    AffirmCare Hair Repair Masque
                                                                    Designed for dry, damaged hair, Avlon AffirmCare - MoisturRight - Hair Repair Mask with Keratin and rich in natural ingredients, such as Royal Jelly and Buriti Oil, deeply moisturises and promotes hair growth. Affirm MoisturRight high-concentration repair and nourishing...
                                                                    €28.98
                                                                    AffirmCare Hair Repair Masque
                                                                    €28.98
                                                                    AffirmCare Hair Repair Masque
                                                                        Designed for dry, damaged hair, Avlon AffirmCare - MoisturRight - Hair Repair Mask with Keratin and rich in natural ingredients, such as Royal Jelly and Buriti Oil, deeply moisturises and promotes hair growth. Affirm MoisturRight high-concentration repair and nourishing mask provides in-depth treatment.&nbsp;...
                                                                        €28.98
                                                                        AffirmCare Hair Repair Masque
                                                                        Designed for dry, damaged hair, Avlon AffirmCare - MoisturRight - Hair Repair Mask with Keratin and rich in natural ingredients, such as Royal Jelly and Buriti Oil, deeply moisturises and promotes hair growth. Affirm MoisturRight high-concentration repair and nourishing mask provides in-depth treatment.&nbsp;...
                                                                        €28.98
                                                                        • New
                                                                        Avlon AffirmCare Nourishing Shampoo | 8oz
                                                                        This nourishing shampoo is specially formulated to nourish and strengthen hair with a combination of powerful active ingredients.&nbsp; Affirm Nourishing Shampoo contains Ceramide NP and Copper Tripeptide-1, known for their restorative and strengthening properties. Enriched...
                                                                        €20.98
                                                                        Avlon AffirmCare Nourishing Shampoo | 8oz
                                                                        • New
                                                                        Avlon AffirmCare Nourishing Shampoo | 8oz
                                                                        • New
                                                                          This nourishing shampoo is specially formulated to nourish and strengthen hair with a combination of powerful active ingredients.&nbsp; Affirm Nourishing Shampoo contains Ceramide NP and Copper Tripeptide-1, known for their restorative and strengthening properties. Enriched with Phyllanthus Emblica extract, Acacia Concinna powder, and Sapindus...
                                                                          €20.98
                                                                          Avlon AffirmCare Nourishing Shampoo | 8oz
                                                                          • New
                                                                          This nourishing shampoo is specially formulated to nourish and strengthen hair with a combination of powerful active ingredients.&nbsp; Affirm Nourishing Shampoo contains Ceramide NP and Copper Tripeptide-1, known for their restorative and strengthening properties. Enriched with Phyllanthus Emblica extract, Acacia Concinna powder, and Sapindus...
                                                                          €20.98