Agadir is an American cosmetics and hair care products company. The company was founded by two brothers, Paul and Archie Bogosian. By the early 1960s, they had gained expertise as hairdressers and salon owners with multiple salons in New York and a diverse clientele.

The Bogosians decided to use the knowledge gained as hairdressers to develop their own line of high performance products to meet the hair care needs of a wide customer base. In 1963, they started their own company to manufacture their own hair care products.

  Agadir products were launched in 2008, inspired by the beautiful city of Agadir, Morocco.

  Argan oil, found only in the Atlas Mountains of Morocco, was a new ingredient with many benefits for hair and skin. What started as a unique argan oil hair treatment has grown into a line of over 30 products, including an additional line dedicated to men.

Agadir - Argan Oil Daily Moisturizing Shampoo
This moisturizing shampoo gently removes excess oil, dirt and impurities from hair and scalp, while adding shine without weighing it down.  Specially formulated with biotin and keratin to penetrate deep into the hair shaft to lock in moisture levels, Agadir Daily Moisturizing shampoo coats, reduces frizz and stimulates growth.  Sulfate-free, paraben-free and thanks to its light formula, Agadir Moisturizing Shampoo smooths, restores softness and suppleness to the hair.
Benefits of Agadir Daily Moisturizing Shampoo :
Stimulates growth
Brings softness and shine
Stops the breakage
Agadir - Argan Oil Daily Moisturizing Conditioner
Moisturizing conditioner smoothes and detangles hair, minimizing frizz and leaving hair healthier. Enriched with biotin, keratin and argan oil, Agadir Daily Moisturizing Conditioner conditions, stimulates growth and creates a protective barrier against external aggressors that can cause breakage and split ends. Agadir Moisturizing Conditioner fortifies, helps improve hair manageability, deeply nourishes and adds shine.
Benefits of Agadir Daily Moisturizing Conditioner :


Stimulates growth

Stops breakage



Gives shine

Gives manageability

Agadir Argan Oil Moisture Masque
Intensive hair treatment enriched with argan oil, famous for its nourishing and repairing properties.  Ideal for dry, damaged hair, Moisture Masque Agadir Argan Oil penetrates deep into the hair fibre to restore shine and suppleness.  Its formula, rich in vitamin E and essential fatty acids, revitalises hair, leaving it moisturised and soft without weighing it down.  Easy to apply, it rinses out without leaving any residue, leaving hair shiny, smooth and easy to style.  Perfect for regular use, it transforms dull hair into a luminous, healthy-looking mane.
Benefits :
Deeply moisturises
Repairs damaged hair
Revitalises the hair shaft
Adds shine and softness
Agadir - Argan Oil Hair Treatment
Non-oily leave-in care formulated without alcohol. It deeply nourishes and provides manageability. Thanks to its formula enriched with Argan oil, Biotin and Keratin, it strengthens dry, brittle, overworked hair, repairs and brings softness.  Agadir Argan Oil Treatment moisturizes, eliminates dry scalp, promotes rapid and healthy hair growth.  It provides long-lasting frizz control and heat protection, melts into the hair and enhances shine for beautiful, healthy hair.Benefits of Agadir Argan Oil Treatment:Repairssoftensstrengthens dry, brittle, overworked hairAlcohol free formulaNourishes and eliminates dry scalpPromotes healthier hair growthControl and manageability of hair
Agadir Argan Oil Styling Curl Creme
A lightly formulated styling cream that deeply moisturizes, defines curls and waves and fights frizz.  Thanks to the properties of Safflower Oil, Argan Oil, Keratin and Biotin, Agadir Argan Oil Curl Cream protects against frizz and humidity, while softening and conditioning hair to leave it soft and shiny.  Can be applied to wet or dry hair.
The leave-in cream draws disciplined, soft and perfectly defined curls. Anti-frizz, it moisturizes, stimulates growth, coats the hair fiber and adds shine and bounce to the hair.
Benefits of Agadir Argan Oil Styling Curl Cream : 




Stimulates growth

Coats the hair

Defines curls

Agadir - Hair Shield 450 Plus Deep Fortifying Shampoo
Protein shampoo, it fortifies and gently eliminates impurities and pollution particles.  Regulates sebum production.  Reduces the risk of hair loss.  Enriched with Panthenol, Soya extracts and Wheat proteins, Agadir Hair Shield 450 Plus Deep Fortifying Shampoo is the ideal cleanser for weakened, dry and brittle hair. Agadir Protein Shampoo not only cleanses but also moisturises and gives a healthier finish.It improves resilience and releases a delicate fragrance that helps to awaken your senses.  Suitable for all hair types and textures, even coloured and chemically treated hair.Benefits of Hair Shield 450 Plus Deep Fortifying Shampoo

Sulphate free
Strengthens the hair fibre
Reduces breakage
Heat protection up to 230°!

Agadir - Hair Shield 450 Plus Deep Fortifying Conditioner
Fortifying conditioner, it nourishes and strengthens damaged hair fibres.  It repairs, revitalises, brings strength, elasticity and softness.  Agadir Hair Shield 450 Plus Deep Fortifying Conditioner  is a protein treatment formulated with amino acids, panthenol and argan oil to hydrate, fortify and bring flexibility and shine to the hair.  Its light texture allows this treatment to instantly penetrate the hair shaft to repair damaged hair and build a protective layer.  Hair looks smoother, shinier, stronger and more manageable Perfect for all hair types.
Agadir Hair Shield 450 Plus Deep Fortifying Conditioner Benefits:

Smooth cuticles
Stop the breakage
Agadir Hair Shield 450 Plus Intense Creme Treatment
Intense treatment, this highly concentrated formula repairs dry, damaged hair, instantly adds a brilliant shine to hair, restores suppleness and tames frizz and flyaways.  Enriched with avocado oil, argan oil and wheat protein, Agadir Hair Shield 450 Plus Intense Creme Treatment nourishes without weighing it down, provides heat protection up to 232°C and replenishes lost moisture.
Benefits Agadir Hair Shield 450 Plus Intense Creme Treatment
Heat Protection, Moisturizes
Conditions and eliminates frizz
Adds definition and shine
Exclusive aromatic complex from Agadir
Agadir Argan Oil Daily Volumizing Shampoo
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Volumizing shampoo without sulphate without paraben ideal for fine hair, it gives volume, deeply cleanses the scalp and hair without stripping natural oils. Agadir Argan Oil Daily Volumizing Shampoo cleanses and purifies and strengthens the hair fiber.  It brings volume and texture to the hair without weighing it down.  Its nourishing and volumizing formula will bring volume and movement to flat and dull hair.
Suitable for fine, flat hair.  Can be used on colored hair
Benefits of Agadir Argan Oil Daily Volumizing Shampoo

Detangles, shines
Adds volume
Safe for colored hair
Enriched with panthenol
Sulfate and paraben free
Agadir Argan Oil Daily Volumizing Conditioner
Conditioner specially designed for limp, lifeless hair.  Enriched with Argan Oil and Panthenol but also contains antioxidants and Vitamin E to keep hair healthy! Agadir Argan Oil Volumizing Conditioner adds body, volume and shine to hair without weighing it down.Features:

Suitable for coloured hair
Adds shine
Adds weightless volume
Safe for coloured hair
Contains panthenol
Free of parabens and sulfates
Makes hair thicker, fuller and healthier
Resistant to humidity

Agadir Hemp & Red Wine Moisturizing Conditioner
Conditioner for color-treated, bleached hair that intensely replenishes color-treated hair by helping to smooth the fiber to minimize porosity. Agadir Hemp & Red Wine Moisturizing Conditioner penetrates hair from root to tip to deliver intense hydration.  Enriched with Grape seed extracts, it gently detangles, smooths and reduces frizz.  Thanks to its FiberHance™ technology, the conditioner for colored hair repairs the hair from the inside out, making it 3 times stronger.
Benefits of Agadir Red Wine Moisturizing Conditioner :
Strengthens the hair
Deeply hydrates, minimizes porosity
Agadir Hemp & Red Wine Deep Repair Masque
Deep Repair mask for dry and damaged hair, designed to fortify and deeply nourish the hair. Thanks to its plant-based ingredients, Agadir Hemp &  Red Wine Deep Repair Mask helps detangle, smooth the hair and strengthen the hair shaft to prevent breakage.  By harnessing the power of plants, the repairing mask from Agadir offers an intensely moisturizing and revitalizing action.  It regenerates roots, seals split ends and boosts color intensity.
Benefits of Agadir Hemp & Red Wine Deep Repair Mask :Seals split endsRepairs in depthIntensely hydrates
Agadir Hemp & Red Wine Strengthening Serum
Thermo-protective smoothing serum, it tames flyaways and restores shine to the hair.  Incorporating FiberHance™ technology, this formula enriched with grapeseed oil for its antioxidant action and sunflower oil for its nourishing and softening power, Agadir Hemp & Red Wine Strengthening Serum repairs and softens the hair, fights frizz and preserves its color for a lasting shine.  The thermo-protective smoothing serum nourishes and restores strength and elasticity to dry and damaged hair.
Benefits of Agadir Hemp & Red Wine Strengthening Serum :
Reduces frizz.
Heat protection.
Brings intense softness.
Color protection
Free of sulphates, parabens, alcohol and colorants
Agadir Hemp & Red Wine Gloss Spray Treatment
Shine spray, Agadir Hemp & Red Wine Glossy Spray Treatment  is designed to fight against frizz, promote smooth hair and prolong hair shine.  Agadir Red Wine Gloss Spray Treatment brings strength, repairs while reviving the shine of the hair.  Agadir Shine Spray helps restore softness, suppleness and shine, thanks to a powerful concoction of natural oils.
Benefits of Agadir Hemp & Red Wine Glossy Spray Treatment :
Give Strength
Brings shine
Restores softness