As I Am Coconut CoWash You already know it and your hair can feel it ! CoWashing is the way to cleanse your hair most of the time. This light no-suds conditioning cream...

Nourishing Curl Defining Jelly for Babies and Kids, As I Am Born Curly Curl Defining Jelly deeply hydrates hair from root to tip, perfectly defines curls and holds them in place while...

Creamy cleansing treatment, As I Am - Restore and Repair - Jamaican Black Castor Oil Shampoo is infused with oils to find a perfectly clean scalp and hair, ready for the rest of your hair routine ! This shampoo, also rich...

As I Am Born Curly Avocado Shea Cowash is a gentle cleansing treatment with Aloe Vera, Avocado Oil and Shea Butter.  Gently cleanses, hydrates and nourishes hair while ridding it of impurities.  Does your child have fine and...

As I Am Long and Luxe Strengthening Shampoo <li...

Ideal for no-poo enthusiasts, this As I Am - Restore and Repair - Jamaican Black Castor Oil Cowash cleansing conditioner with natural ingredients moisturizes and protects your hair types 3-4 while removing residue....

Jamaican Black Castor Oil with Vitamin C&amp;E&nbsp; As I Am - Jamaican Black Castor Oil - Moisturizing Masque Discover this intense hydrating mask from AS I AM that enriches dehydrated...

As I Am Double Butter Cream Moisture is essential for great natural coils and curls. When your hair feels a bit rough and dry, and looks that way too, this is the jar to reach for. <span...

As I Am JBCO Curling Crème is formulated with fiber strengthening ceramides and castor oil.&nbsp; Nature’s best moisturizers, and curl boosters, will lock in precious moisture while simultaneously defining your coils and curls.&nbsp; This rich formula built with nanotechnology will...

As I Am Long and Luxe Strengthening Conditioner This leave-in conditioner without rinsing is the step before using styling gels or creams.  It acts as a foundation on your hair and allows optimal hydration while strengthening the...

As I Am Detangling Conditioner Leave-In Tangle Releaser Tame Your Tangles.  Make Shampoo Day A Happy Day.  As much as we love our natural-textured hair, the job of detangling can be quite a chore.

As I Am - Jamaican Black Castor Oil - Smoothie is a moisturizing styling cream formulated with black castor oil, ideal for hairstyles such as braids, twist-outs, etc... As I Am - Jamaican Black Castor Oil - Smoothie provides...

As I Am Moisture Milk Daily Hair Revitalizer Drink Up, Thirsty Hair! Look Alive, Dry Coils ! Ah, Moisture ! Essential for making natural coils and curls spring into beautiful...

Gentle and nourishing 2-in-1 cleansing care specially designed for babies and children.   As I Am Born Curly Aloe Shampoo And Wash deeply cleanses the skin and hair without stinging the eyes while preserving the...

As I Am So Much Moisture  Hydrating Lotion.  A modern customized glycerin-infused moisturizer for severely dehydrated hair.  Natural textured hair is beautiful hair, but it also tends to lack moisture.  When hair is dehydrated, it...

Curl Definition cream designed for very textured hair, it allows to make twists out and twists shiny and well defined.  Enriched with Castor oil, Shea butter and Beetroot extract, As I Am Twist Defining Cream stimulates hair growth, provides hydration and suppleness to hair. ...

Nourishing leave-in treatment that completely restores moisture to the curly, frizzy and frizzy hair of your babies and children. &nbsp; As I Am Born Curly Argan Leave-in Conditioner And...

As I Am Hydration Elation Conditioner  Intensive Conditioner : immerse your Coils and Curls in moisture and emollients.  Keep them strong and in good repair.  Scheduled maintenance with this deep-down hydrating and fortifying...

Anti-dandruff cleansing treatment for sensitive scalps, it gently cleanses, fights against itching and dandruff. As I Am Dry &amp; Itchy Scalp Care Co-Wash provides deep cleansing, while locking in hair's natural moisture, helps soothe the scalp and control flaking and dryness.  With 1% zinc pyrithione, As I Am Dry...

As I Am Curling Jelly  What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy ! Whatever your hair length, your style will be distinctly beautiful...

Sulfate-free anti-dandruff shampoo for dry, sensitive and irritated scalp.   As I Am Dry And Itchy Scalp Care Shampoo gently cleanses, deeply hydrates and detangles hair for easier styling while...

Anti-dandruff leave-in conditioner designed for dry, irritated and sensitive scalp.   As I Am Dry &amp; Itchy Scalp Care Leave-in Conditioner deeply nourishes, strengthens the hair...

As I Am Curling Jelly  What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy ! Whatever your hair length, your style will be distinctly beautiful...

Curl Defining Creme delivers high definition twists and twist-out styles that are smooth, soft and shiny.  This frizz-fighting, no flake, formula moisturizes and conditions.  Light weight, hydrating formula – No residue build up with this. <div...