Overview
The As I Am Bond Complete Routine is a comprehensive repair system designed to strengthen the hair fiber, reduce breakage and restore vitality to damaged hair. It targets the internal structure of the hair to improve resistance, elasticity and durability against daily stress such as heat, chemical treatments, coloring and repeated styling.
Ideal for curly, textured, color-treated or chemically processed hair, this routine combines cleansing, hydration and targeted repair for lengths that feel stronger, more flexible and visibly healthier wash after wash.
Actions & benefits
The As I Am Bond routine works as a complete hair repair program that helps restore fiber cohesion, limit breakage and improve overall hair quality. Each step of the ritual contributes to strengthening, hydrating and protecting the hair without weighing it down.
Benefits :
• Repairs and strengthens the hair fiber
• Visibly reduces breakage and weakened ends
• Improves elasticity and flexibility
• Deeply hydrates without heaviness
• Makes detangling and styling easier
• Controls frizz and enhances shine
• Helps maintain stronger, healthier hair over time
Routine composition
The complete As I Am Bond routine includes complementary treatments designed to work in synergy:
• Bond Shampoo: gently cleanses while strengthening the internal hair structure.
• Bond Conditioner: hydrates, detangles and helps reduce breakage.
• Bond Hair Mask: intensive repair treatment to strengthen and improve elasticity.
• Bond Water: fortifying and hydrating spray to refresh hair between washes.
• Bond Leave-In Conditioner: leave-in care to protect, discipline and ease styling.
• Bond Repair Oil: nourishing oil to seal hydration and protect the lengths.
Technology & key actives
The As I Am Bond range is built around a bond repair technology combined with strengthening and hydrating actives to improve hair resistance and preserve long-term hair health.
Ceramides (NP, AP, EOP) support the hair’s protective barrier and help smooth the cuticle. Bonding complexes reinforce fiber cohesion, while botanical extracts such as moringa and amla nourish, protect and enhance the lengths. The entire routine helps maintain hair that is stronger, more flexible and shinier.
How to use – Complete routine
Step 1: Cleanse with As I Am Bond Shampoo.
Step 2: Apply Bond Conditioner, detangle and rinse.
Step 3: 1–2 times per week, use the Bond Hair Mask as a deep treatment.
Step 4: Spray Bond Water to rehydrate and strengthen the fiber.
Step 5: Apply Bond Leave-In Conditioner to protect and ease styling.
Step 6: Finish with Bond Repair Oil to seal hydration and protect the ends.
FAQ – As I Am Bond Routine
Which hair types is this routine suitable for?
It is suitable for all hair types, especially damaged, brittle, curly, coily, kinky, color-treated or chemically processed hair.
How often should the complete routine be used?
Shampoo, conditioner, Bond Water and leave-in can be used regularly. The mask should be used 1–2 times per week depending on hair condition.
Does this routine weigh hair down?
No, each product is formulated to repair and hydrate without heaviness when used as directed.
Does it help reduce breakage?
Yes, the routine helps strengthen the hair fiber, improve elasticity and reduce breakage over time.
