Affirm – Professional Haircare for Textured Hair

Affirm is a leading brand in professional haircare, renowned for its expertise in textured hair—including curly, coily and kinky hair types. Trusted by salons worldwide, Affirm helps achieve strong, hydrated and radiant hair.

Powered by innovative formulas and high‑quality ingredients, Affirm targets the needs of dry, damaged or fragile hair. The technology blends keratin to reinforce the fiber, nourishing plant oils for deep care, and hydrating agents to keep hair supple and elastic.

Affirm Lines

• Affirm: professional range for smoothing and deep care of textured hair.
• Affirm Fiberguard: crafted to protect and strengthen hair sensitized by chemical services, helping reduce breakage.
• AffirmCare: maintenance line to nourish, hydrate and protect daily, extending salon‑quality results.

Choosing Affirm means combining performance, safety and respect for the hair’s natural texture. Expect hair that’s stronger, softer, shinier and easier to style from the first use.