Launched in 1990 by Cornell McBride, Design Essentials offers products for both professionals and individuals. Design Essentials products have been developed for all hair types.  They offer a natural balance of vitamins and proteins that will promote hydration, repair, curl definition, styling, and hair growth.

 The Design Essentials care ranges provide answers to all hair problems: dull and dry, oily and brittle, dandruff and itching...You can count on these professional quality products to cleanse, revitalise, nourish and restore your hair their natural beauty.

 Lumibeauty offers you all the Design Essentials collections including: Design Essentials Almond & Avocado (natural hair care); Wave by Design (permanent); Design Essentials Agave & Lavender (silk press); Design Essentials Platinum (for fine hair); The Design Essentials straightening system; Design Essentials Strengthening Therapy (ephemeral smoothing); Design Essentials Moroccan (care for weaves and wigs) !