This website uses cookies to improve your experience. You can manage your preferences at any time. See our cookie policy. 

Cookie Management Policy

1. Introduction

This cookie management policy explains how MILEVA SRL (“we”, “us”, or “our”) uses cookies and other tracking technologies on the website www.lumibeauty.com (hereinafter referred to as “the Site”).

It aims to inform you about the types of cookies used, their purposes, and the options available to manage them, in accordance with the General Data Protection Regulation (GDPR – EU 2016/679) and the European ePrivacy Directive, as implemented under Belgian law.

2. What is a cookie?

A cookie is a small text file placed on your device (computer, tablet, or smartphone) when you visit a website.
It helps recognize your device during subsequent visits, store your preferences, and improve your browsing experience.

There are two main types of cookies:

  • First-party cookies: placed directly by Lumibeauty.com.
  • Third-party cookies: placed by partner companies (e.g., Google, Meta, TikTok, etc.).

3. Types of cookies used

On Lumibeauty.com, we use different types of cookies for various purposes:

a) Strictly necessary cookies

These cookies are essential for the Site’s operation and cannot be disabled.
They allow you to access your account, manage your shopping cart, or secure payments.

Examples:

  • Session cookies
  • Security cookies
  • Shopping cart and account management cookies

Retention period: until the browser is closed or up to 1 year.

b) Performance and analytics cookies

These cookies collect anonymous information about how visitors use the Site, helping us improve its content and usability.
They show which pages are most visited and how users interact with the site.

Examples:

  • Google Analytics
  • Matomo Analytics

Retention period: up to 13 months.

c) Personalization cookies

These cookies allow the Site to display content according to your preferences (language, region, viewed products, etc.).

Retention period: 6 to 12 months.

d) Advertising and social media cookies

These cookies are used to display targeted ads based on your interests and to measure their effectiveness.
They also allow sharing content on social networks (Facebook, Instagram, TikTok, Pinterest, etc.).

Examples:

  • Facebook Pixel
  • TikTok Ads
  • Google Ads Remarketing

Retention period: up to 13 months.

Refusing these cookies will not prevent ads from appearing, but they may be less relevant.

4. Consent and cookie management

When you first visit Lumibeauty.com, a cookie banner appears to inform you about their use.
You may:

  • Accept all cookies
  • Refuse all non-essential cookies
  • Customize your preferences

Your consent is stored for 6 months, after which the banner will reappear to renew your choices.

You can change your preferences at any time by clicking the link “Manage my cookies” (to be placed at the bottom of the site).

5. How to manually manage or delete cookies

You can configure your browser to block cookies or alert you before they are installed.
Here are links to help pages for major browsers:

6. Data transfers outside the European Union

Some third-party cookies (e.g., Google, Meta) may involve data transfers to countries outside the EU, including the United States.
Such transfers are regulated by Standard Contractual Clauses and appropriate security measures in compliance with the GDPR.

7. Changes to the cookie policy

This policy may be updated to reflect legal, technical, or service-related changes.
The date of the last update will always be indicated at the bottom of this page.

8. Contact

For any questions regarding this cookie policy or the processing of your personal data, you can contact us at:
📧 contact@mileva.be