Hair Routines

Hair routines

Choose a simple routine based on your hair needs: hydrate, repair, smooth, protect colour, or care for the scalp. Each routine follows the essentials (cleanse → treat → protect) for visible, long-lasting results.

The foundation of an effective routine

  • 1) Cleanse: a suitable shampoo (gentle, hydrating, clarifying depending on your needs).
  • 2) Treat: a conditioner/mask to improve the hair fibre deeply.
  • 3) Protect & finish: leave-in, serum or heat protectant depending on your styling.

Tip: consistency beats occasional “quick fixes”.

Need help choosing?

If you are unsure, start with your main concern: dryness, breakage, frizz, colour care or scalp.

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Intense Hydration Routine

Ideal for dry, dull or dehydrated hair. Restores softness, improves shine and makes styling easier.

Steps:

  1. Hydrating shampoo
  2. Hydrating conditioner/mask
  3. Light leave-in or nourishing serum
  • Long-lasting hydration
  • Softer hair
  • Shine & comfort
Shop Hydration See dry hair routines

Repair & Strength Routine

For damaged, breakage-prone hair stressed by chemical services, heat or friction. Helps reinforce the fibre and improve resilience.

Steps:

  1. Repairing/strengthening shampoo
  2. Repair mask (proteins/keratin depending on your needs)
  3. Heat protectant before blow-drying/straightening
  • Less breakage
  • Stronger fibre
  • More resistant hair
Shop Repair Damaged hair: what to choose?

Smoothing & Frizz Control Routine

Designed to control frizz, smooth the hair and improve manageability without weighing it down. Perfect if your hair puffs up easily.

Steps:

  1. Hydrating or prep shampoo (depending on your routine)
  2. Smoothing conditioner / anti-frizz care
  3. Anti-frizz serum + heat protectant
  • Frizz reduction
  • Smoother look
  • Easier styling
Shop Frizz Control How to maintain smooth results

Coloured & Bleached Hair Routine

Created to preserve colour vibrancy and reduce dryness and breakage. Helps protect sensitised hair.

Steps:

  1. Gentle shampoo (ideally sulfate-free)
  2. Nourishing & repairing mask
  3. Protective care (shine/heat protection)
  • Longer-lasting colour
  • Enhanced shine
  • Softer hair
Shop Colour Care Anti-breakage tips after bleaching

Textured Hair Routine

For curly, coily and kinky hair: nourish, define, minimise breakage and keep hair soft, without a heavy feel.

Steps:

  1. Gentle shampoo
  2. Nourishing mask
  3. Leave-in / styling cream (definition)
  • Better definition
  • Softness
  • Less breakage
Shop Textured Hair Wash day routine: step-by-step

Scalp Routine – Head & Hair Spa

A targeted routine to purify the scalp, improve comfort and support overall vitality. Ideal for discomfort, flakes or excess oil.

Steps:

  1. Scalp scrub (once a week)
  2. Gentle shampoo
  3. Soothing/hydrating care (lengths & scalp if suitable)
  • Purified scalp
  • Improved comfort
  • Lighter feel
Shop Head & Hair Spa How often should I exfoliate?

FAQ – Hair routines