New products

Revitalizing care without rinsing.  Mizani 25 Miracle Milk provides the necessary hydration, deeply nourishes, facilitates detangling by eliminating knots, increases density and strengthens the hair fiber while ensuring optimal protection against external aggressions.Enriched with Fennel seed oil and Coconut oil, this nourishing cocktail protects your hair from the heat, offering the perfect blow-dry! Mizani's nourishing leave-in conditioner is designed for all hair types.Capacity : 400ml
Benefits :Maximum hydrationintense nourishmentAnti-frizzheat protectorStimulates growth

Sulfate-free, paraben-free and silicone-free moisturizing shampoo. It gently cleanses, instantly detangles, hydrates and deeply regenerates the hair and scalp without weighing it down. Curlyword Sham-Free Hair And Scalp Cleanser shampoo Detangling Detox improves hair manageability, adds softness, tames flyaways and fights frizz. Enriched with Amla Extract, Aloe Vera and Coconut Water, Curlworld Moisturizing Shampoo strengthens and restores hair elasticity to prevent breakage.Sulfate Free - Silicone Free - Paraben Free - Gluten FreeCapacity: 355ml
Benefits:intense nourishmentDeep hydrationInstant detanglingAnti-frizzShineSoftness

Smooth and sulfate-free heat protectant conditioner. It helps prevent thermal damage during styling, while working to smooth hair and reduce frizz. Cannabis Sativa oil provides intense hydration without weighing down, while peppermint oil refreshes and revitalizes the scalp. Suitable for all hair types, Mizani Press Agent Thermal Smoothing Sulfate-Free Conditioner leaves hair shiny, soft, and delicately scented, ready to face the heat.Contains : 1000ml
Benefits:

Instant detangling
Hydration
Heat protection
Shine
Flexibility
Anti-frizz

Sulfate-free smoothing shampoo, designed to tame frizz and improve hair texture. Enriched with argan oil, known for its reparative and protective properties, it strengthens the hair fiber. Agave extract adds shine and flexibility without weighing hair down. Mizani Press Agent Thermal Smoothing Sulfate Free Shampoo is perfect for those seeking naturally healthy and smooth hair. Ideal for frequent use, it leaves your hair soft, sleek, and radiantly healthy.Content: 1000ml
Benefits:

Intense hydration
Shine
Flexibility
Heat protector
UV protection

Nourishing anti-dandruff conditioner for dry, sensitive and irritated scalp.  KeraCare Dry And Itchy Scalp Conditioner moisturizes, facilitates detangling, strengthens hair structure, reduces itching and irritation of the scalp.  KeraCare Nourishing Anti-Dandruff Conditioner effectively fights dandruff and itching to restore healthy scalp and hair.Capacity : 240ml
Benefits :Elimination of dandruffNutritionHydrationRepairEasy detangling

Moisturizing anti-dandruff shampoo for dry, sensitive and irritated scalp.  KeraCare Dry And Itchy Scalp Shampoo gently cleanses, intensely hydrates and instantly detangles hair while effectively combating itching, flaking of the scalp and regulating overproduction of sebum without leaving a greasy film.  Keracare's nourishing dandruff shampoo helps purify and provide the necessary nutrients to soothe irritated scalp for a long time.Capacity : 240ml
Benefits :Intense hydrationNutritionAnti-dandruffRepairCandyAnti breaksShine

Repairing anti-breakage treatment for sensitized, weakened or damaged hair.  Formulated with protein, amino acid and keratin, Design Essentials - STS Express Damage Recovery Anti-Breakage Treatment gives hair strength and significantly reduces breakage.  Excellent for split ends, this anti-breakage treatment adds body, regenerates weakened hair, deeply moisturizes and nourishes, brings softness and restores shine to hair.
Benefits :Anti breaksAnti-forksReinforced hairSmooth hairHydrated hair

Design Essentials® STS EXPRESS Smoothing System Max Smoothing Mousse - Step 2 is an amino acid infused thermal smoothing treatment designed to temporarily smooth and soften frizzy, curly, multi-textured or transitioning hair for up to 12 weeks.
Benefits
Strengthens hair from root to tip and offers anti-swelling/ reversion properties
Provides long-lasting frizz-free smoothing with a radiant shine
Designed for customers looking for an alternative to chemical straighteners
Free from formaldehyde or formaldehyde derivatives

Design Essentials - STS Express 1 Cleansing Sulfate-Free Shampoo gently cleanses and removes impurities from hair and scalp.  It is suitable for all hair types and textures!
It protects colored hair, natural and fine texture.  16 FL.OZ

Enveloping and styling mousse for styling.  ApHogee Style And Wrap Mousse nourishes, repairs, sculpts hair, defines curls and maintains them without drying them out, while protecting against thermal and external aggressions.  ApHogee Style And Wrap Mousse  is also suitable for hair treated with a wave or a curl.Capacity : 251ml
Benefits :Intense hydrationRepairExtreme fixationDefinition of loops

Nourishing leave-in treatment that completely restores moisture to the curly, frizzy and frizzy hair of your babies and children.  As I Am Born Curly Argan Leave-in Conditioner And Detangler nourishes, strengthens the hair fiber, instantly detangles, defines curls while reducing breakage, frizz and the appearance of knots. As I Am's Born Curly nourishing Argan leave-in treatment moisturizes the hair and brings it softness, shine and vitality on a daily basis.Capacity : 240ml
Benefits :Maximum hydrationintense nourishmentIn-depth repairEasy detanglingDefinition of loopsRepairs

Nourishing Curl Defining Jelly for Babies and Kids, As I Am Born to Curly Curl Defining Jelly deeply hydrates hair from root to tip, perfectly defines curls and holds them in place while minimizing frizz and flyaways. cardboard effect associated with this type of product. Born to Curly As I Am Curl Defining Nourishing Jelly is designed for babies and children with curly, frizzy and frizzy hair.Capacity : 240ml
Benefits :

Curl plumper
Intense hydration
Nutrition
Repair
Anti breaks
Anti-frizz

Gentle and nourishing 2-in-1 cleansing care specially designed for babies and children.  As I Am Born to Curly Aloe Shampoo And Wash deeply cleanses the skin and hair without stinging the eyes while preserving the delicacy and natural balance of the skin and scalp.Enriched with Aloe Vera and Vanilla extract, it instantly purifies, nourishes, repairs and detangles the hair, providing hydration and softness to the skin.As I Am Born to Curly 2-in-1 Shampoo and Shower Gel is designed for all hair and skin types.Capacity : 240ml
Benefits :Intense hydrationNutritionAnti-frizzEasy detanglingSoft skin

Anti-dandruff leave-in conditioner designed for dry, irritated and sensitive scalp.  As I Am Dry & Itchy Scalp Care Leave-in Conditioner deeply nourishes, strengthens the hair fiber, repairs and facilitates hair styling while fighting against itching, dandruff and dryness of the scalp. As I Am's anti-dandruff nourishing leave-in treatment provides essential hydration to guarantee healthy, silky hair.Capacity : 237ml
Benefits :

Intense hydration
Nutrition
Repair
Easy detangling
Anti dandruff
Anti-frizz

Brightening Face Cream helps visibly reduce hyperpigmentation, while restoring radiance to your complexion.  Touch Finale Cream + is particularly effective in brightening, smoothing the complexion and correcting skin imperfections.  Touch Finale Cream + Lightening Cream is designed for mixed, black and blemish-prone skin.Capacity : 50g
Benefits :Clear complexionSmooth complexionAnti-stainFlexibility

Lightening cream for the face, it intensely hydrates, brightens the skin and blurs spots for an even complexion.Emos Papaya Cream contributes to the elimination of dead cells while participating in the lightening of the complexion and the removal of hyperpigmentation spots.  Emos Papaya Lightening Cream is designed for mixed race and black skin.Capacity : 50g
Benefits :Clear complexionHydrationSmooth skinAnti stainFlexibility

60 second damaged hair repair kit designed to deeply condition and repair damaged and weakened hair. The Em2h 60 second Smart Solution kit fills in, strengthens the fiber from within and gently moisturizes the hair. Thanks to its ultra-concentrated formula in amino acids and proteins, the 60-second damaged hair repair kit envelops the hair from the roots to the ends in a moisturizing veil to minimize breakage and smooth the hair fiber without weighing the hair down.  Kit Em2h 60 seconds Smart solution welds the cuticles, strengthens the heart of the fiber, stimulates growth, respects the color and softens each strand for a silky and shiny result! 
Benefits:Repairs in depthStops breakageStrengthens Moisturizes

3-in-1 reconstructive hair care to use as a conditioner, hair mask and/or leave-in treatment. Thanks to its formula rich in amino acids, Avocado and Sweet Almond oils, Em2h 60 Seconds Smart Treatment stimulates growth and strengthens hair structure, stops breakage and brings lightness. With 60 seconds Smart Therapy from Em2h, the hair fiber is instantly renewed, moisturized and protected from heat up to 230°C. The reconstructive treatment also fills in the ends, thickens thinning hair, deeply repairs and intensely moisturizes the hair.
Benefits Em2h 60 seconds Smart Treatment: RepairsStops breakageStimulates growthAnti-frizzFights against greasy hairFills in the ends