Best sellers

New Look, Same Great Formula : Name on packaging updated to Extreme Active Intense Unify & Illuminate Dark Spot Corrector Serum. This is a phase-in process so expect to see change gradually. Multi-benefit lightweight gel-cream can be used to treat dark spots and dramatically improve the appearance of pigment or as a skin-toning booster to intensify skin radiance when mixed with milks, lotions, creams, gels, or serums. Do not apply directly all over face or body but rather use as a spot treatment. Promotes skin tone clarity and complexion uniformity Used to spot treat and remove areas of discoloration on face and body. Helps boost lightening of stubborn skin when mixed with other products 
Do not apply all over face. Recommended for all skin types except sensitive

Affirm MoisturRight Nourishing Conditioner
A rich, luxurious treatment for dry, damaged hair that moisturizes and nourished every hair strand from inside out.

Affirm Sensitive Scalp Creme Relaxer


Affirm Sensitive Scalp Relaxer's revolutionary formula retains up to 76% of fiber elasticity while superably relaxing the hair. Especially formulated for people prone to scalp irritation or with dry hair and scalp.

Ideal care before any straightening, coloring or perming.  Affirm Gentle Assurance is specially designed to protect the scalp from possible irritation or itching during the process of straightening, permanent coloring.  The scalp protection gel improves the comfort of sensitive scalps during the chemical treatment.  Affirm Gentle Assurance is to be applied to the roots and scalp prior to product application.  Compatible with all relaxers!

Makari EXCLUSIVE TONING SERUM

This potent skin lightening serum is a lightweight, power-packed gel-cream which effectively lightens deeply pigmented skin concerns such as dark spots, sun burn, dark knuckles, and acne blemishes.  This alternative to bleaching can be used as a lightening booster to intensify skin radiance when mixed with milks, lotions, creams, gels, or serums. 

Makari EXTREME ARGAN & CARROT OIL EXFOLIATING SOAP

Uncover lighter skin with this cleansing, exfoliating soap bar that detoxifies and removes impurities sloughing off dull, dead skin revealing an illuminated skin tone.

Affirm Protecto is the first essential step to be applied before any straightening, coloring or bleaching of the entire length of the hair.  Affirm Protecto protects the hair during the straightening and bleaching process.  This vital product, which is used before straightening, penetrates deep into the hair fiber when the hair's pH is relatively high and the cuticles are wide open. Protecto effectively repairs damaged areas along the hair shaft.Benefits:- Smoothes and realigns damaged hair fibers- Repairs split ends- Makes wet hair easier to comb and minimizes breakage.  240 ml

Makari Naturalle CAROTONIC EXTREME TONING SOAP
Makari Skin Lightening Soap is an oil-controlling bar that brightens and balances skin.  It acts as an alternative to skin bleaching as it removes impurities and debris.  

Makari Naturalle INTENSE EXTREME TONING CREAM SPF 15

One of our best skin toning creams is an indulgent creamy moisturizer with SPF15 that hydrates, conditions and protects skin against aging while whitening skin tone helping to renew glow.

Mizani Foam Wrap Fast Drying Foam
Has an all new formula infused with nourishing and strengthening Monoi oil, Shea butter, and anti-breakage ceramide technology, perfect for maintaining style memory and wet sets.  This light, anti-frizz, non-flaking, foaming formula balances hydration, shine, and hold to create the ultimate luxurious wet set.

Blind'Age Capillaire Treatment Kit 
is a complete hair care composed with a Clarifying shampoo, to deeply wash the hair and prepare it to the care, and a jar of Blind'Age Capillaire, the Keratin hair treatment.  This duet really helps to repair, deeply hydrate and give shine to dry, damaged, sensitive, dull and lifeless hair.

Shea Moisture Jamaican Black Castor Oil Strengthen & Restore Leave-In Conditioner
This reparative leave-in conditioner softens and detangles hair while controlling frizz.  Perfect for those who regularly color, straighten, perm or heat style their hair, as well as kinky, curly or wavy natural styles.

Syntonics Repair Therapy Intensive Conditioner 
Give distressed tresses much-needed TLC with this luxuriously creamy intensive conditioner.  Our distinctive time-released combination of high-performance conditioning agents enhanced with natural ingredients makes hair soft and silky quickly !

Blind'Age Capillaire Repair Mask
an ultra deep repair mask with Keratin and Silk proteins.  Anti breakage, Blind'age Capillaire by Em²H deeply hydrates, gives shine and eliminates all frizz even by humid weather.  Your hair is so smooth and restructurized thanks to this unequalled hair care, praised by the best hairdressers !  NB : always use a clarifying shampoo before. 

Ambi Skin Care Soft  Even Creamy Oil Lotion

This moisture-rich body lotion combines the intensive moisturizing benefits of an oil, in a convenient non-greasy lotion form. Its unique formula is enriched with a blend of natural ingredients – shea butter, known for its ability to soften skin and olive oil, to relieve dry skin instantly as it helps lock in moisture. 

Curling Crème created with Sweet Almond and Avocado oils provides maximum moisture, long-lasting curl definition and adds shine to curly and textured hair.  This uniquely formulated, lightweight multi-purpose styler produces smooth wash and go styles, twist outs, flat-twists, bantu-knots, flexi-rod sets or any other natural textured style with a soft-pliable hold.
DE Professional Tip : To achieve perfectly defined curls, allow twist-set to completely dry under a hooded dryer. Once dry, separate with fingers and follow with Almond & Avocado Curl Control & Shine Mist for a beautiful shine. 

Dries quickly and provides soft pliable hold 
Saves up to 30 minutes styling time 
Results in soft texturized frizz free styling 

Mizani Moisture Fusion Intense Moisturizing Mask
is a creamy mask for dry, brittle and lifeless hair.  Intensive and creamy moisturizing mask, Mizani Moisture Intense Fusion Moisturizing Mask intensely moisturizes the hair, improving it without weighing it down.  Formulated with Cupuaçu butter, Argan oil and Honey, this mask for dry hair gives flexibility, maneuverability and lightness.  Ideal for weakened dry hair in lack of hydration.

Makari EXTREME ARGAN & CARROT OIL TONING GLYCERIN

Extreme Carrot & Argan oil moisturizer conditions, hydrates, softens and rejuvenates the appearance of skin texture and helps lighten stretch marks, blemishes and spots reversing signs of damage giving skin a lustrous glow.  This is a Body Only Product ! 

Mizani Moisture Replenish shampoo
Retains moisture and helps maintain the natural curl pattern for touchable texture with the gently cleansing silicone-, sulfate- and paraben-free TRUE TEXTURES® Moisture Replenish Shampoo.  Cleanses and smooths curly hair to restore natural boyancy and life, clarifying and removing grit and residue for enhanced shine, volume, and colour.

Mizani Butter Blend Sensitive Scalp Relaxer 4 Applications 

A conditioning formula created for sentive scalp, this relaxer is effective on a range of curl types, from loose waves to curls and coils, providing consistent results without scalp irritation.  This formula is color safe and ideal for fragile and fine hair types.

A relaxer for sensitive scalps, it preserves up to 40% of the hair's strength compared to traditional relaxers. Formulated with an exclusive Avlon Complex (FSC), Affirm Fiberguard Sensitive Scalp Creme Relaxer strengthens hair structure during straightening, and gives hair more elasticity and resistance after straightening.

This styling jelly helps define curls, fight frizz and create twists, braids without residue, without feeling boardy to the touch.  Enriched with Coconut, Marula and Olive oils, Mizani True Textures Twist and Coil Jelly deeply hydrates and nourishes the hair, strengthens the hair fiber, prevents dryness and breakage, fights split ends, frizz, smooth cuticles and bring shine, suppleness and softness !
Benefits of Mizani True Textures Twist and Coil Jelly :Deeply hydratesDefines loopsBrings softness supplenessShine Offer

Opalya Ultra Strength Lightening Moisturizing Concentrated Milk
Opalya Moisturizing Lightening Concentrate Milk has been specifically designed for the beauty of black and mixed-race women.   Its formula rich in lightening complex (10%) and Shea butter promotes the lightening of the skin while moisturizing, nourishing and intensively softening.  This milk is a real daily care, long lasting for your body.  Your complexion becomes harmonious and resplendent, your skin regains suppleness and softness.   Leave no greasy film.   Suitable for all types of skin.

Avlon Texture Release Kit
Includes a Scalp Rejuvenating Sulfate-Free Shampoo, Hair Dilator, Releasing Lotion, Thermal Protector, Curl Shape & Shine Cream, and Rejuvenating & Moisturizing Conditioner.  These products are designed to work in synergy for the best results.