Color Treating can leave hair looking dull and feeling straw like.  Purple Rice Water Strength + Color Care Masque infuses brittle strands with intense hydration to restore health and strength.  Once forbidden Purple...

Color treating can leave hair feeling dry and brittle. Purple Rice Water Strength + Color Care Conditioner locks in moisture, nurturing strands back to health.  Purple Rice combines with Wild Orchid and Sweet Violet Extract in this nourishing formula to help combat unwanted brassy tones, while...

Hair can become brittle for a number of reasons, including color treating. Purple Rice Water Strength + Color Care Shampoo helps restore hair to a stronger, healthier state.  Our high-rated formula is one of the best sulfate-free moisturizing shampoo options currently available with Rice...