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Privacy Policy

1. Introduction

This privacy policy informs users of the website www.lumibeauty.com (“the Site”) about how their personal data is collected, used, protected, and stored by MILEVA SRL, a Belgian company whose registered office is located at Rue François Lapierre 85, 4620 Fléron, and registered with the Company Register of Liège under number BE0632.536.901.

As the data controller, MILEVA SRL ensures that all processing of personal data complies with the General Data Protection Regulation (GDPR – EU 2016/679) and the Belgian law of 30 July 2018 on the protection of individuals regarding the processing of personal data.

2. Personal data collected

Data collected by Lumibeauty.com may include:

  • Identification data: name, surname, postal address, email address, phone number.
  • Connection data: IP address, login details, browsing history.
  • Order data: purchased products, purchase history, payment method, delivery and billing address.
  • Communication data: messages sent via contact forms, customer reviews, or exchanges with customer service.
  • Marketing data: preferences, newsletter subscriptions, interactions with promotional emails.

3. Purpose of processing

Your personal data is collected for the following purposes:

  • Managing and fulfilling your orders (payment, delivery, invoicing).
  • Creating and managing your customer account.
  • Communicating with customer service.
  • Sending newsletters and promotional information (with your consent).
  • Improving user experience and online services.
  • Fulfilling legal and regulatory obligations (e.g. invoicing, accounting).

4. Legal basis for processing

The processing carried out by MILEVA SRL is based on several legal grounds:

  • Contract performance: processing necessary for order management.
  • Consent: newsletter subscription, placement of non-essential cookies.
  • Legal obligation: retention of invoices, fraud prevention.
  • Legitimate interest: statistical analysis, improvement of the website and user experience.

5. Data recipients

Personal data collected is intended solely for MILEVA SRL and, where applicable, its service providers (hosting company, carriers, payment providers, communication agencies, etc.), strictly for the purposes described above.

These third parties are contractually bound to maintain the confidentiality and security of your data.
No data is sold, rented, or shared with third parties for commercial purposes.

6. Data retention period

Data is retained only for as long as necessary for its intended purpose:

  • Customer account data: 3 years after last activity.
  • Order data: 10 years (accounting requirement).
  • Newsletter data: until consent is withdrawn.
  • Browsing data (cookies): maximum 13 months.

7. Your rights

Under the GDPR, you have the following rights:

  • Right of access: obtain a copy of your personal data.
  • Right to rectification: correct inaccurate information.
  • Right to erasure (“right to be forgotten”).
  • Right to restriction of processing.
  • Right to object: refuse certain types of processing (e.g. marketing).
  • Right to data portability: receive your data in a structured format.
  • Right to withdraw consent at any time (for example, for newsletters).

To exercise your rights, please send a request by email to:
📩 contact@mileva.be
or by post to:
MILEVA SRL – Rue François Lapierre 85, 4620 Fléron, Belgium.

You also have the right to lodge a complaint with the Data Protection Authority (www.autoriteprotectiondonnees.be).

 

8. Data security

MILEVA SRL implements appropriate technical and organizational measures to ensure the security and confidentiality of personal data (HTTPS protocol, firewalls, encrypted payments, secure access management, etc.).

 

9. Cookies

The Lumibeauty.com website uses cookies to:

  • Improve site performance and ease of navigation.
  • Measure traffic and performance.
  • Personalize content and offers according to your preferences.

You can configure your cookie preferences at any time via the cookie banner or your browser settings.

 

10. Data transfers outside the EU

No personal data is transferred outside the European Union without appropriate safeguards in accordance with the GDPR (standard contractual clauses, protective measures, etc.).

 

11. Changes to the privacy policy

MILEVA SRL reserves the right to modify this policy at any time to comply with legal or technical changes.
The version in effect is the one published on www.lumibeauty.com at the time of consultation.

12. Contact

For any questions regarding this privacy policy or data processing, you can contact:
📧 contact@mileva.be