As I Am

As I Am

As I Am products are specially designed for the maintenance of frizzy, curly and curly hair.  They are formulated with natural and organic ingredients, including the most noble : shea butter, coconut oil, vitamin E, green tea and other hair tonics.  As I Am treatments help nourish, revitalize, moisturize hair.

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As I Am Coconut CoWash

As I Am Coconut CoWash You already know it and your hair can feel it! CoWashing is the way to cleanse your hair most of the time. This light no-suds conditioning cream gently removes residue including all of the things you've used to style and...
Price €10.36

As I Am Curling Jelly

As I Am Curling Jelly  What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days.Contains natural...
Price €10.90

As I Am Double Butter Cream

As I Am Double butter Moisture is essential for great natural coils and curls. When your hair feels a bit rough and dry, and looks that way too, this is the jar to reach for.
Price €12.90

As I Am Leave-in Conditioner

As I Am Leave-In Conditioner  A great leave-in is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be softer shinier and more manageable. This natural wonder keeps tangles away and provides a...
Price €8.90

As I Am Twist & Defining Cream

As I Am Twist & Defining Cream  Twist in High Def! Take the Coils & Curls that Nature Gave You to the Max! Shiny smoothness, (and lots of it), is what you'll get when you twist with this one-of-a-kind rich creamy styler. Made especially...
Price €10.90

As I Am Cleansing Pudding

As I Am Cleansing Pudding Sulfate-Free Moisturizing Cleanser Provides a Soothing Scalp Treatment As It Cleanses. Helps Support Healthy Hair Growth A rich sulfate-free creamy moisturizing beauty bath for your hair!
Price €10.90

As I Am Moisture Milk

As I Am Moisture Milk Daily Hair Revitalizer Drink Up, Thirsty Hair! Look Alive, Dry Coils! Ah, Moisture! Essential for making natural coils and curls spring into beautiful! When your hair craves added hydration, nourish your hair with a daily...
Price €10.90

As I Am So Much Moisture

As I Am So Much Moisture  Hydrating Lotion A modern customized glycerin-infused moisturizer for severely dehydrated hair. Natural textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull, feels...
Price €9.98

As I Am Hydration Elation

As I Am Hydratation Elation Conditionneur  Intensive Conditioner  Immerse Your Coils and Curls in Moisture and Emollients.  Keep Them Strong and in Good Repair. Scheduled maintenance with this deep-down hydrating and fortifying treatment is a must...
Price €13.90

As I Am CocoShea Spray

As I Am CocoShea Spray Delight for Your Coils and Curls. Natural textured hair likes nothing better than rich conditioners produced by nature. Coconut Oil and African Shea Butter are sure favorites!
Price €10.90

As I Am Coil Defining Jelly

As I Am - Coil Defining Jelly  For Defining Tightly-Coiled Natural Hair Textures Define Your Coils. Shine Your Coils. Help Them Do What Nature Intended. Scheduled maintenance with this deep-down hydrating and fortifying treatment is a must for...
Price €10.90

As I Am Detangling Conditioner

As I Am Detangling Conditioner Leave-In Tangle Releaser Tame Your Tangles. Make Shampoo Day A Happy Day. As much as we love our natural-textured hair, the job of detangling can be quite a chore.
Price €8.90

As I Am Long and Luxe Strengthening Shampoo

As I Am Long and Luxe Strengthening Shampoo Cleanses hair and scalp gently and adds moisture. Reduces tangles and combing damage. Strengthens hair for longer hair lengths.
Price €11.90

As I Am Born Curly Aloe Shampoo & Wash

As I Am Aloe Shampoo & Wash Tear-free and sulfate-free Born CurlyTM Aloe Shampoo & Wash is perfect for young ones’ hair, scalp and delicate skin. It effectively cleanses while maintaining natural moisture balance. Gentle enough for daily...
Price €10.28

As I Am Born Curly Avocado Shea Cowash

As I Am Born Curly Avocado Shea Cowash Born CurlyTM Avocado Shea CoWash is nonfoaming and sulfate-free. It effectively cleanses without depleting hair of its natural moisture. Gentle enough for daily use. Great for all hair types. Highly...
Price €12.28

As I Am Long and Luxe Strengthening Shampoo

As I Am Long and Luxe Strengthening Shampoo Cleanses hair and scalp gently and adds moisture. Reduces tangles and combing damage. Strengthens hair for longer hair lengths.
Price €13.90