As I Am

As I Am

As I Am products are specially designed for the maintenance of frizzy, curly and curly hair.  They are formulated with natural and organic ingredients, including the most noble : shea butter, coconut oil, vitamin E, green tea and other hair tonics.  As I Am treatments help nourish, revitalize, moisturize hair.

As I Am Coconut CoWash

As I Am Coconut CoWash You already know it and your hair can feel it ! CoWashing is the way to cleanse your hair most of the time. This light no-suds conditioning cream gently removes residue including all of the things you've used to style and...
Price €10.36

As I Am Curling Jelly

As I Am Curling Jelly  What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy ! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days.Contains natural...
Price €10.90

As I Am Double Butter Cream

As I Am Double butter Moisture is essential for great natural coils and curls. When your hair feels a bit rough and dry, and looks that way too, this is the jar to reach for.
Price €12.90

As I Am Leave-in Conditioner

As I Am Leave-In Conditioner  A great leave-in is a vital first step in styling.  Smooth it on after cleansing and conditioning.  Your finished style will be softer shinier and more manageable.  This natural wonder keeps tangles away and...
Price €8.90

As I Am Twist & Defining Cream

As I Am Twist & Defining Cream  Twist in High Def ! Take the Coils & Curls that nature gave you to the Max! Shiny smoothness, (and lots of it), is what you'll get when you twist with this one-of-a-kind rich creamy styler . Made especially...
Price €10.90

As I Am Cleansing Pudding

As I Am Cleansing Pudding Sulfate-Free Moisturizing Cleanser. Provides a soothing scalp treatment as it cleanses.  Helps support healthy hair growth. A rich sulfate-free creamy moisturizing beauty bath for your hair !
Price €10.90

As I Am Moisture Milk

As I Am Moisture Milk Daily Hair Revitalizer Drink Up, Thirsty Hair! Look Alive, Dry Coils ! Ah, Moisture ! Essential for making natural coils and curls spring into beautiful ! When your hair craves added hydration, nourish your hair with a daily...
Price €10.90

As I Am So Much Moisture

As I Am So Much Moisture  Hydrating Lotion.  A modern customized glycerin-infused moisturizer for severely dehydrated hair.  Natural textured hair is beautiful hair, but it also tends to lack moisture.  When hair is dehydrated, it looks dull,...
Price €9.98

As I Am Hydration Elation

As I Am Hydratation Elation Conditioner  Intensive Conditioner : immerse your Coils and Curls in moisture and emollients.  Keep them strong and in good repair.  Scheduled maintenance with this deep-down hydrating and fortifying treatment is a must...
Price €13.90

As I Am CocoShea Spray

CocoShea Spray As I Am  Delight for Your Coils and Curls.  Natural textured hair likes nothing better than rich conditioners produced by nature.  Coconut Oil and African Shea Butter are sure favorites ! Coconut Oil has been a hair beautifier since...
Price €10.90

As I Am Coil Defining Jelly

As I Am - Coil Defining Jelly  For Defining Tightly-Coiled Natural Hair Textures.  Defines and shines your Coils. Help Them Do What Nature Intended.  Scheduled maintenance with this deep-down hydrating and fortifying treatment is a must for...
Price €10.90

As I Am Detangling Conditioner

As I Am Detangling Conditioner Leave-In Tangle Releaser Tame Your Tangles.  Make Shampoo Day A Happy Day.  As much as we love our natural-textured hair, the job of detangling can be quite a chore.
Price €8.90

As I Am Long and Luxe Strengthening Shampoo

As I Am Long and Luxe Strengthening Shampoo Cleanses hair and scalp gently and adds moisture. Reduces tangles and combing damage. Strengthens hair for longer hair lengths.
Price €11.90

As I Am Born Curly Aloe Shampoo & Wash

As I Am Aloe Shampoo & Wash Tear-free and sulfate-free Born CurlyTM Aloe Shampoo & Wash is perfect for young ones’ hair, scalp and delicate skin.  It effectively cleanses while maintaining natural moisture balance.  Gentle enough for daily...
Price €10.28

As I Am Born Curly Avocado Shea Cowash

As I Am Born Curly Avocado Shea Cowash Born CurlyTM Avocado Shea CoWash is nonfoaming and sulfate-free. It effectively cleanses without depleting hair of its natural moisture. Gentle enough for daily use. Great for all hair types. Highly...
Price €12.28

As I Am Long and Luxe Strengthening Shampoo

As I Am Long and Luxury Strengthening Conditioner This conditioner without rinsing is the previous step the use of gels or styling creams.  It acts as a foundation on your hair and allows optimal hydration while strengthening the hair fiber.  A...
Price €13.90